Hybrid SEO Analyst: Data-Driven Growth & Insights

Sentry Insurance; United States; Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid Flexibility

Dining on Us

Continuous Learning

Comprehensive Benefits

Work-Life Balance

401(k) with company match

Giving Back

Job summary

Sentry Insurance is seeking a data-driven SEO/Analytics professional to develop and maintain reports measuring organic visibility, traffic, and conversions. You will monitor performance across Google Analytics, Search Console, and SEO tools, identifying trends and opportunities to optimize strategy.

Responsibilities include dashboard creation, data modeling, and collaboration with Marketing and Analytics teams to connect organic performance to business outcomes.

Qualifications

• Bachelor's degree in Mathematics, Computer Science, Statistics, Economics, or equivalent related work experience.
• Minimum of 3 years related work experience.
• Experience in data models and creating best-practice reports based on data mining, analysis and visualization.
• Strong analytical skills to ensure clear analysis and sound data-based decision-making.
• Written and oral communication skills.
• Organizational skills to coordinate, request and control data from numerous sources.
• Ability to analyze large datasets.
• Intermediate to advanced proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, Google Data Studio.

Responsibilities

• Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other key performance indicators.
• Monitors organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other available data sources.
• Reviews automated crawl reports, platform notifications, and SEO health signals to identify emerging issues.
• Analyzes changes in organic traffic, rankings, visibility, engagement, and conversions to identify potential root causes and provide data-driven observations and insights.
• Conducts search landscape, SERP, competitive, and performance analysis to identify trends, risks, and opportunities across traditional and AI-driven search.
• Develops and maintains KPI dashboards and recurring reporting that provide actionable insights into organic performance and emerging patterns.
• Measures the impact of SEO/AEO optimizations by establishing performance baselines, monitoring results, and analyzing changes following implementation.
• Partners with Analytics to leverage shared data and reporting capabilities, connect organic search performance to broader business outcomes, and ensure consistent measurement.
• Presents findings and recommendations to SEO/AEO team members and appropriate marketing and business partners.

Skills

Analytical skills

Written communication

Oral communication

Data analysis

Data visualization

Organizational skills

Education

Bachelor's degree in Mathematics, Computer Science, Statistics, Economics, or related field

Tools

Google Analytics

Google Adwords

Google Tag Manager

Google Search Console

Google Optimize

Optimizely

Tableau

Excel

Google Data Studio

Job description

Sentry Insurance is seeking a data-driven SEO/Analytics professional to develop and maintain reports measuring organic visibility, traffic, and conversions. You will monitor performance across Google Analytics, Search Console, and SEO tools, identifying trends and opportunities to optimize strategy.

Responsibilities include dashboard creation, data modeling, and collaboration with Marketing and Analytics teams to connect organic performance to business outcomes.