SEO Data Analyst — Dashboards & Insights (Hybrid)

sentryinsurance; United States; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Dining stipend/onsite cafeteria

Tuition reimbursement

Comprehensive medical, dental, and vis

Paid time off

401(k) match

Volunteer time off

Job summary

Sentry is seeking an SEO Analyst to design performance reporting and dashboards that identify trends and opportunities to boost conversions. You will develop and maintain standard and ad hoc SEO reports, monitor organic performance using a suite of Google tools, and collaborate with Analytics to tie organic results to business outcomes.

The role requires 3+ years of related experience, strong data analysis skills, and proficiency with tools like Google Analytics, Google Search Console, Tableau,

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Minimum of 3 years related work experience.
• Experience in data models and creating best-practice reports based on data mining, analysis and visualization.
• Strong analytical skills to ensure clear analysis and data-based decisions.
• Written and oral communication skills.
• Organizational skills to coordinate data from multiple sources.
• Ability to analyze large datasets.
• Proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Tableau, Excel, Google Data Studio.

Responsibilities

• Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other KPIs.
• Analyzes findings to detect trends, insights, barriers, and opportunities.
• Monitors organic search performance using Google tools and analytics platforms.
• Identifies issues from crawl reports and SEO health signals and escalates to Technical SEO as needed.
• Analyzes changes in organic metrics to identify root causes and provide insights.
• Conducts landscape, SERP, competitive, and performance analyses.
• Maintains KPI dashboards and recurring reporting.
• Measures impact of optimizations and monitors results.
• Partners with Analytics to connect organic performance to business outcomes.
• Presents findings and recommendations to SEO/AEO team and partners.

Skills

Analytical skills

Written & oral communication

Organizational skills

Data analysis

Education

Bachelor's degree in Mathematics, Computer Science, Statistics, Economics, or equivalent

Tools

Google Analytics

Google Adwords

Google Tag Manager

Google Search Console

Google Optimize

Optimizely

Tableau

Microsoft Excel

Google Data Studio

Job description

Sentry is seeking an SEO Analyst to design performance reporting and dashboards that identify trends and opportunities to boost conversions. You will develop and maintain standard and ad hoc SEO reports, monitor organic performance using a suite of Google tools, and collaborate with Analytics to tie organic results to business outcomes.

The role requires 3+ years of related experience, strong data analysis skills, and proficiency with tools like Google Analytics, Google Search Console, Tableau,