SEO Analyst

Sentry Insurance; Nashville (TN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid flexibility

Dining on us

Continuous learning

Comprehensive benefits

Work‑life balance

401(k) matching

Community giving

Job summary

Sentry Insurance is seeking an experienced SEO/Analytics professional to develop reports and dashboards that measure organic visibility, traffic, and conversions. You will monitor performance, investigate changes, and deliver data‑driven insights to the SEO team and marketing partners.

The role emphasizes cross‑functional collaboration, data modeling, and visualization using Google Analytics, Tableau, and SEO tools. Strong communication and organizational skills are required.

Qualifications

• Bachelor's degree or equivalent related work experience.
• 3+ years of related work experience.
• Experience in data models and creating best‑practice reports based on data mining, analysis and visualization.
• Strong analytical skills to drive data‑based decisions.
• Excellent written and oral communication.

Responsibilities

• Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other KPIs.
• Monitors organic search performance using Google tools and analytics platforms; identifies meaningful changes and investigates causes.
• Reviews crawl reports and SEO health signals to identify issues and escalate material concerns to Technical SEO.
• Analyzes changes in organic metrics to provide data‑driven insights and root cause analyses.
• Conducts landscape, SERP, and competitive analyses to spot trends and opportunities across traditional and AI‑driven search.
• Develops and maintains KPI dashboards and recurring reporting for actionable insights.
• Measures impact of SEO/AEO optimizations by baselining and tracking changes.
• Partners with Analytics to link organic performance to business outcomes and ensure consistent measurement.
• Presents findings and recommendations to SEO/AEO team and marketing partners.

Skills

Analytical skills

Written and oral communication

Organizational skills

Data analysis

Education

Bachelor's degree in Mathematics, Computer Science, Statistics, Economics, or related field

Tools

Google Analytics

Google Adwords

Google Tag Manager

Google Search Console

Google Optimize

Optimizely

Tableau

Excel

Google Data Studio

Job description

What You'll Do

• Develops standard and ad hoc SEO/AEO reports and dashboards to measure organic visibility, traffic, engagement, conversion, and other key performance indicators. Analyzes findings to detect trends, uncover insights, identify barriers, and highlight opportunities.

• Monitors organic search performance using Google Search Console, analytics platforms, SEO tools, automated site audits, and other available data sources. Identifies meaningful changes and investigates potential causes and implications.

• Reviews automated crawl reports, platform notifications, and SEO health signals to identify emerging issues. Assesss potential impact and urgency, escalating material technical concerns to Technical SEO and incorporating lower-priority findings into ongoing reporting and recommendations.

• Analyzes changes in organic traffic, rankings, visibility, engagement, and conversions to identify potential root causes and provide data-driven observations and insights.

• Conducts search landscape, SERP, competitive, and performance analysis to identify trends, risks, and opportunities across traditional and AI-driven search.

• Develops and maintains KPI dashboards and recurring reporting that provide actionable insights into organic performance and emerging patterns.

• Measures the impact of SEO/AEO optimizations by establishing performance baselines, monitoring results, and analyzing changes following implementation.

• Partners with Analytics to leverage shared data and reporting capabilities, connect organic search performance to broader business outcomes, and ensure consistent measurement.

• Presents findings and recommendations to SEO/AEO team members and appropriate marketing and business partners.

What it Takes

• Bachelors Degree in Mathematics, Computer Science, Statistics, Economics, or equivalent related work experience.

• Minimum of 3 years related work experience.

• Experience in data models and creating best-practice reports based on data mining, analysis and visualization.

• Strong analytical skills to ensure clear analysis and sound data-based decision-making.

• Written and oral communication skills.

• Organizational skills to coordinate, request and control data from numerous sources.

• Ability to analyze large datasets.

• Intermediate to advanced Proficiency in Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, Google Data Studio.

Here is what you can look forward to as part of our team:

At Sentry, your total rewards go beyond competitive compensation. We're committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.

• Hybrid Flexibility:Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.

• Dining on Us:Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.

• Continuous Learning:Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.

• Comprehensive Benefits:We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.

• Work-Life Balance:Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.

• Investing in Your Future:We're committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.

• Giving Back:Through the Sentry Foundation, we're proud to support the United Way and make a difference in our communities.

Why Join Sentry?

At Sentry, we believe our people are the heart of our success. We're proud to be recognized for the culture we've built, earning spots on Forbes' lists for America's Best Midsize Employers and Best Employers for New Grads, as well as Newsweek's America's Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth.

Building on a Legacy

Our future is bright, but it's anchored in a long history of stability. Since our founding in 1904, we've dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We're proud to have maintained an A+ rating from A.M. Best, the industry's leading authority, for over 30 years.

Your Career, Our Community

Whether you're working at our headquarters in Stevens Point, Wisconsin, or one of our many offices across the country, you'll find a challenging and rewarding environment. Explore the Our Teams tab on our Career Page to see the diverse career paths we offer, with a focus on ongoing development and professional growth.

Ready to own your future? Join us at Sentry, opportunities await!

For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.