SEO Coordinator

Fleet Farm; Appleton (WI); On-site; USD 52,000 - 79,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off and holidays

Annual incentive/bonus opportunities

Job summary

Fleet Farm is seeking an SEO Coordinator to support our organic search strategy and enhance how customers find and engage with Fleet Farm online. This hands-on role focuses on optimizing content, product and category pages, and implementing technical SEO improvements to boost search visibility and ecommerce performance.

You will work with Ecommerce, Merchandising, Content, Digital Marketing, IT, and Digital Product teams to turn data-driven insights into action and measurable results.

Qualifications

• 1–3 years of hands-on experience in SEO, ecommerce, digital marketing, web analytics, or a related field.
• Bachelor's degree in Marketing, Business, Communications, eCommerce, Digital Media, or related field.
• Understanding of on-page SEO fundamentals and search engine best practices.

Responsibilities

• Execute on-page SEO strategies across product, category, and content pages.
• Conduct keyword research based on customer search behavior and business priorities.
• Optimize metadata, headings, URLs, internal linking, and page content.
• Partner with Merchandising and Content teams to improve product descriptions, buying guides, landing pages, and other ecommerce content.
• Support SEO initiatives for new products, seasonal assortments, promotions, and website updates.

Skills

SEO analysis

Web analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Tools

GA4

Google Search Console

Microsoft Excel

SEMrush

SEOClarity

Similarweb

Job description

Travel Required: No

About Fleet Farm

Fleet Farm is a leading Midwest retailer serving customers across outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials.

As our ecommerce business continues to grow, we're looking for digital professionals who want to directly influence how customers discover, navigate, and shop Fleet Farm online.

The Opportunity

Fleet Farm is seeking an SEO Coordinator to support our organic search strategy and help improve how customers find and engage with our products online.

In this role, you'll optimize website content, product and category pages, and technical SEO initiatives to improve search visibility, qualified traffic, customer engagement, and ecommerce performance.

This is a hands-on SEO and ecommerce analytics role for someone who enjoys digging into data, identifying opportunities, solving problems, and turning insights into action.

You'll collaborate with teams across eCommerce, Merchandising, Content, Digital Marketing, IT, and Digital Product, giving you the opportunity to see the direct impact of your work across the Fleet Farm digital experience.

What You'll Do

Search & Content Optimization

• Execute on-page SEO and Answer Engine Optimization (AEO) strategies across product, category, and content pages.
• Conduct keyword research based on customer search behavior and business priorities.
• Optimize metadata, headings, URLs, internal linking, and page content.
• Partner with Merchandising and Content teams to improve product descriptions, buying guides, landing pages, and other ecommerce content.
• Support SEO initiatives for new products, seasonal assortments, promotions, and website updates.

Analytics & Performance

• Monitor organic traffic, keyword rankings, engagement, conversions, and other key SEO performance indicators.
• Analyze performance data to identify opportunities, trends, and potential issues.
• Build and maintain recurring reports and dashboards.
• Translate SEO data into clear, actionable recommendations for business partners.
• Help connect search performance with customer behavior and ecommerce results.

Technical SEO

• Monitor website health and identify technical issues that could impact organic search performance.
• Partner with IT and Digital Product teams on:
• Crawlability and indexing
• Page speed and site performance
• Structured data
• Other technical SEO improvements
• Help coordinate the identification, prioritization, and resolution of technical SEO issues.
• Stay current on search engine algorithm changes and evolving SEO best practices.
• Monitor developments in AI-powered search and Answer Engine Optimization (AEO).
• Evaluate emerging SEO tools, technologies, and techniques.
• Identify opportunities to improve organic search visibility and ecommerce performance as search behavior continues to evolve.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, eCommerce, Digital Media, or a related field, or equivalent experience.
• 1–3 years of hands-on experience in SEO, ecommerce, digital marketing, web analytics, or a related field.
• Understanding of on-page SEO fundamentals and search engine best practices.
• Experience with Google Analytics 4 (GA4) and/or Google Search Console.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel.
• Experience with SEMrush, SEOClarity, Similarweb, or comparable tools is a plus.
• Strong communication and organizational skills.
• Excellent attention to detail.
• Ability to collaborate effectively with both technical and non-technical business partners.
• A curious, customer-focused mindset and an interest in understanding why customers search, what they find, and what ultimately drives them to purchase.

Why Fleet Farm?

This is an opportunity to make a direct impact on how customers discover and shop Fleet Farm products online.

You'll work at the intersection of eCommerce, SEO, Merchandising, Digital Marketing, Content, Analytics, and Technology, collaborating with teams throughout the organization to turn data and customer insights into measurable results.

You'll also have the opportunity to continue developing your expertise in areas such as:

• Search Engine Optimization
• Ecommerce analytics
• Answer Engine Optimization
• AI-powered search
• Technical SEO
• Emerging search technologies

Your ideas won't simply live in reports—you'll have the opportunity to see them translate into meaningful improvements across the Fleet Farm digital experience.

If you're curious about how customers search, enjoy solving problems with data, and want to see the impact of your work, we'd love to hear from you.

Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our team members. Benefits may include:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and paid holidays
• Annual incentive/bonus opportunities, where applicable
• Life and disability insuranceFlexible spending and health savings account options
• Professional development and career growth opportunities

Eligibility and benefit offerings are subject to applicable plan terms and requirements.

Work Location

Fleet Farm Store Support Center

2401 S. Memorial Drive

Appleton, WI 54915

This is a full-time, 100% onsite position.

Because this role partners closely with eCommerce, Merchandising, Marketing, Content, IT, and Digital Product teams, regular in-person collaboration at our Appleton Store Support Center is an important part of the position.

Travel Required: No

Fleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

Fleet Farm is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.