Digital Marketing Specialist

Fleet Feet; Carrboro (NC); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Robust benefits package

401(k) with employer match

Professional development programs

Employee discounts

Job summary

A leading sports retailer in Carrboro, North Carolina, is looking for a Digital Marketing Specialist to enhance their online presence. This hybrid position requires a commitment to SEO, content creation, and data analysis. Candidates should be enrolled in relevant college programs with a strong interest in digital marketing. The potential for growth comes with robust benefits, including healthcare and professional development opportunities. Join a passionate team dedicated to inspiring runners everywhere.

Qualifications

• Strong interest in digital marketing and SEO.
• Ability to work independently and in a team.
• Attention to detail and organizational skills.

Responsibilities

• Optimize website content for SEO.
• Write engaging and informative copy for products.
• Utilize analytics tools to track website performance.

Skills

Digital marketing interest

SEO knowledge

Content creation

Data analysis

Excellent communication

Education

Currently enrolled in a college or university program

Degree in marketing or related field

Tools

Google Analytics

Google Search Console

Semrush

Google Docs

Google Sheets

Job description

Our Company

We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it’s a privilege to serve and to deliver unmatched service and support when outfitting every customer. We run together to solve problems, reach goals, encourage others and champion our brand.

Overview

The Digital Marketing Specialist will gain hands‑on experience in copywriting, SEO, content creation, e‑commerce merchandising, and other digital marketing strategies. They will support ongoing initiatives while contributing fresh ideas to drive continued growth. This position offers an exciting opportunity to be part of a motivated and creative team dedicated to expanding our online presence. This position is hybrid, with the expectation of being in the office 3 days per week.

Apply now and help us inspire the runner in everyone.

Responsibilities

SEO:

• Optimize website content, including product descriptions and articles, for improved search engine rankings
• Monitor and analyze website performance metrics to track SEO progress and identify areas for improvement
• Conduct keyword research and analysis to identify opportunities for organic search traffic

Content Creation:

• Write engaging and informative copy and product descriptions
• Collaborate with the design team to create visually appealing content when necessary

Data Analysis:

• Utilize analytics tools to track website traffic, user behavior, and campaign performance
• Analyze data using Google Analytics, Google Search Console and other SEO tools to identify trends, opportunities, and areas for improvement
• Create data-driven reports to inform marketing strategies

Qualifications

• Currently enrolled in a college or university program, preferably pursuing a degree in marketing, communications, business, or a related field
• Strong interest in digital marketing, SEO, and content creation; previous digital marketing experience preferred
• Excellent written and verbal communication skills
• Proficiency in Google Docs, Google Sheets, and other Google Workspace products
• Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, Semrush, etc)
• Ability to work independently and as part of a team
• Strong attention to detail and organizational skills
• A passion for learning and staying up-to-date with the latest digital marketing trends

Benefits

• Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more
• 401(k) with 4% employer match and immediate vesting (available to part- and full-time employees age 21+ at company-owned stores)
• Training and advancement opportunities across the Fleet Feet brand
• Professional development programs, including mentorship, employee resource groups, and monthly learning sessions
• Community involvement and service initiatives supporting local engagement
• Discounts on training programs and products
• Supportive, passionate teammates who live the mission every day
• Benefits Summary: For full-time employees (30+ hours/week), check out our Fleet Feet benefits summary for details on healthcare, wellness, and more.

Equal Opportunity & Reasonable Accommodations

We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement.

Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.