SEO Content Program Lead - AI & Product Launches

Apple Inc.; Culver City (CA); On-site; USD 112,600 - 171,900; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Product discounts

Job summary

Apple Inc. is seeking an experienced SEO Program Manager focused on content in Culver City, CA.

You will shape how millions discover Apple across search platforms, owning content optimization strategy for multiple product lines and collaborating with Merchandising, Product Marketing, and Design teams. The role requires leading keyword research, on‑page optimization, and AI‑driven semantic improvements, translating data into actionable guidance for content teams across the Apple digital

Qualifications

• 5+ years of hands‑on SEO experience focused on content optimization.
• Has independently managed content optimization for a defined product area or business segment.
• Has conducted keyword research and content gap analyses that informed content production or optimization.
• Has monitored and reported on content performance using search analytics tools, translating data into actionable recommendations.

Responsibilities

• Execute content optimization strategies for assigned product lines or business areas, following established SEO frameworks and best practices.
• Manage on‑page optimization including metadata, content structure, and internal linking for product categories.
• Conduct keyword research and content gap analyses to identify opportunities and prioritize content development.
• Collaborate with cross‑functional teams to ensure content aligns with SEO best practices and supports product launches.
• Support AI optimization initiatives by implementing semantic optimizations for assigned areas.
• Create content briefs and specifications translating SEO requirements into actionable guidance for content teams.
• Monitor and report on content performance using search analytics and user behavior data; recommend optimizations and testing plans.
• Collaborate with Merchandising, Product Marketing, and Design teams, sharing knowledge on content SEO topics.

Skills

SEO strategy

Content optimization

Keyword research

Analytics

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Apple Inc. is seeking an experienced SEO Program Manager focused on content in Culver City, CA.

You will shape how millions discover Apple across search platforms, owning content optimization strategy for multiple product lines and collaborating with Merchandising, Product Marketing, and Design teams. The role requires leading keyword research, on‑page optimization, and AI‑driven semantic improvements, translating data into actionable guidance for content teams across the Apple digital