AI-Driven Content Strategist: SEO & Copy for Discovery

Apple; United States; À distance; USD 120 000 - 190 000; Plein temps

Résumé du poste

Apple is seeking an AIO Content Strategist to lead hands-on content strategy and SEO/AIO execution for launch and sustain periods. You will work with product, engineering, and creative teams to optimize content for AI-driven discovery and traditional search across Apple’s ecosystem.

Ideal candidates bring a strong SEO foundation, experience with AI search, and a track record of translating data into actionable content recommendations that improve visibility and engagement.

Qualifications

• 7-10 years of experience partnering with Strategy, Media, Product, Engineering and Creative teams in digital marketing with a focus on media and search optimization programs.
• 1+ years of experience optimizing for AI search, with knowledge of how LLMs pick and cite content.
• 5+ years of SEO experience, ideally including content strategy for retail and marketing sites.
• Familiarity with AIO/SEO tools such as Profound, Semrush, and Google Trends.
• Solid grasp of SEO fundamentals: keyword, topic, and search-intent research; page structure and optimization; meta descriptions; headline and body-copy hierarchy; page schema and metadata.
• Ability to understand what outputs like citations and prompt volumes mean for search optimization, and translate them into recommendations.
• Ability to derive insights from search interest data from different sources, organize findings, and boil them down to clear, prioritized takeaways.
• Content strategy and copy optimization skills, including writing short, benefit-focused copy and optimizing page content for search.

Responsabilités

• Reliably own the SEO/AIO and content strategy work for a launch, including topical analysis, prompt research, recommendations, first-pass copy optimizations, and build reviews.
• Apply content strategy principles to research keywords, topics, and search intent, informing page structure and optimization, meta descriptions, headline and body-copy hierarchy, and page schema/metadata.
• Track and interpret how LLMs such as ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Rufus/Alexa pick and cite content, applying findings to content optimization decisions.
• Use tools such as Profound, Semrush, and Google Trends to pull citation and prompt-volume data, and translate those outputs into clear search optimization guidance.
• Derive insights from search interest data across multiple sources, organize findings, and distill them into clear, prioritized, and usable recommendations.
• Write short, benefit-focused copy and optimize page content for search performance while ensuring alignment with broader content strategy and brand voice.
• Partner with content strategy, analytics, media, engineering, and creative teams to ensure AIO/SEO insights inform content planning and structure, and to align on and implement recommendations.
• Contribute execution and insights to the broader AI Search Strategy team's efforts to help customers discover products, services, and software through AI search.

Connaissances

Cross-functional collaboration

AI/SEO strategy

Content strategy

Digital marketing

Keyword research

Outils

Profound

Semrush

Google Trends

Description du poste

Apple is seeking an AIO Content Strategist to lead hands-on content strategy and SEO/AIO execution for launch and sustain periods. You will work with product, engineering, and creative teams to optimize content for AI-driven discovery and traditional search across Apple’s ecosystem.

Ideal candidates bring a strong SEO foundation, experience with AI search, and a track record of translating data into actionable content recommendations that improve visibility and engagement.