Content SEO Program Manager

Apple; Culver City (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Apple is seeking a SEO Program Manager focused on content to shape how millions discover Apple across top search platforms. You will own content optimization strategy across multiple product lines, blending data, creativity, and cross-functional influence to keep Apple’s digital presence compelling.

You’ll run keyword research, content briefs, on‑page and AI platform optimization, collaborating with Merchandising, Product Marketing, and Design teams to drive launches and growth.

Qualifications

• 5+ years of hands-on SEO experience, focused on content optimization.
• Managed content optimization for a defined product area or business segment.
• Conducted keyword research and content gap analyses informing production/optimization.
• Monitored content performance with search analytics and translated data into recommendations.
• Experience optimizing content for AI-powered search surfaces.
• Experience with a global web presence across markets, languages.
• Collaborated with content, merchandising, or product marketing during launches.
• Proficient in listed SEO/AI tools.

Responsibilities

• Execute content optimization strategies for assigned product lines or business areas, following established SEO frameworks and best practices.
• Manage on-page optimization including metadata, content structure, and internal linking for your product categories.
• Conduct keyword research and content gap analyses to identify opportunities and prioritize content development.
• Collaborate with cross-functional teams to ensure content aligns with SEO best practices and supports product launches.
• Support AI optimization initiatives by implementing semantic optimizations for assigned areas.
• Create content briefs and specifications that translate SEO requirements into actionable guidance for content teams.
• Monitor and report on content performance using search analytics and user behavior data; recommend optimizations and contribute to testing plans.
• Collaborate with Merchandising, Product Marketing, and Design teams, and share knowledge with team members on content SEO topics.

Skills

SEO content optimization

Keyword research

Analytics & reporting

Cross-functional collaboration

AI SEO tools

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Job Overview

As a SEO Program Manager focused on content, you’ll shape how millions of people discover Apple across the world’s most influential search platforms—traditional and AI‑powered alike. You’ll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross‑functional influence to ensure Apple’s digital presence is as compelling as our products. If you’re energized by the intersection of search science, storytelling, and scale, this role is built for you.

We are looking for a SEO Program Manager to execute content optimization strategy for a key product area within Apple’s digital ecosystem. You’ll run search‑led content work day to day—from keyword research and content briefs to on‑page and AI platform optimization—collaborating closely with Merchandising, Product Marketing, and Design teams.

Responsibilities

• Execute content optimization strategies for assigned product lines or business areas, following established SEO frameworks and best practices.
• Manage on‑page optimization including metadata, content structure, and internal linking for your product categories.
• Conduct keyword research and content gap analyses to identify opportunities and prioritize content development.
• Collaborate with cross‑functional teams to ensure content aligns with SEO best practices and supports product launches.
• Support AI optimization initiatives by implementing semantic optimizations for assigned areas.
• Create content briefs and specifications that translate SEO requirements into actionable guidance for content teams.
• Monitor and report on content performance using search analytics and user behavior data; recommend optimizations and contribute to testing plans.
• Collaborate with Merchandising, Product Marketing, and Design teams, and share knowledge with team members on content SEO topics.

Qualifications

• 5+ years of hands‑on SEO experience, with a focus on content optimization.
• Has independently managed content optimization for a defined product area or business segment.
• Has conducted keyword research and content gap analyses that directly informed content production or optimization.
• Has monitored and reported on content performance using search analytics tools, translating data into actionable recommendations.
• Experience optimizing content for AI‑powered search surfaces (ChatGPT, Gemini, Perplexity).
• Experience working on a product or brand with a global web presence, or across multiple markets, locales, or languages.
• Experience collaborating with content, merchandising, or product marketing teams within a product launch or campaign.
• Proficiency in SEO/AI tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.