Senior Content SEO Program Manager: AI & Search

Apple Inc.; Cupertino (CA); On-site; USD 149,700 - 225,600; Full time

Job summary

Apple Inc. in Cupertino, CA is seeking a SEO Program Manager focused on content to shape how millions discover Apple across search platforms.

You will own content optimization strategy across product lines, uniting data, creativity, and cross-functional influence to ensure Apple’s digital presence is as compelling as its products. You’ll lead end-to-end SEO programs from keyword research to AI platform optimization, collaborating with Marketing, Merchandising, Product Marketing, and Marcom teams

Qualifications

• 8+ years of hands-on SEO experience focused on content optimization.
• Led SEO content roadmaps for multiple product lines or business segments.
• Delivered large-scale keyword research that informed content or site structure.
• Presented SEO performance to senior stakeholders (Director level+).

Responsibilities

• Own and execute content optimization roadmaps across product lines.
• Develop data-driven content strategies aligned to user intent and demand.
• Drive on-page optimization: metadata, structure, internal links, semantics.
• Partner with cross-functional teams to integrate SEO into launches.
• Lead end-to-end SEO-led content initiatives with wide scope.
• Perform large-scale keyword research and content gap analyses.
• Develop AI-ready content strategies for entity and semantic search.
• Create briefs and guidelines to enable scalable, search-friendly content.
• Monitor content performance and translate insights into recommendations.
• Train teammates on SEO best practices and AI optimization.

Skills

SEO

Content optimization

Keyword research

Stakeholder communication

Tools

Google Search Console

Ahrefs

Screaming Frog

seoClarity

Profound

Job description

Apple Inc. in Cupertino, CA is seeking a SEO Program Manager focused on content to shape how millions discover Apple across search platforms.

You will own content optimization strategy across product lines, uniting data, creativity, and cross-functional influence to ensure Apple’s digital presence is as compelling as its products. You’ll lead end-to-end SEO programs from keyword research to AI platform optimization, collaborating with Marketing, Merchandising, Product Marketing, and Marcom teams