Head of AI-Driven Technical SEO Programs

Apple Inc.; Cupertino (CA); On-site; USD 195,000 - 294,000; Full time

Benefits offered by this job

Medical & dental coverage

Retirement benefits

Discounted products and services

Educational reimbursement

Relocation assistance

Bonuses or commission potential

Job summary

Apple Inc. in Cupertino invites a hands-on SEO leader to build and inspire a high-performing team that drives Apple’s organic presence across AI-driven search experiences and agentic commerce.

You will coach managers, shape strategy, and partner with content, product, and engineering to integrate SEO into all launches. You’ll oversee performance analytics, advocate for resources, and maintain executive relationships while advancing best practices in UX-driven on-page experiences.

Qualifications

• Minimum of 10 years of experience with SEO for a global brand or digital agency.
• 4+ years of experience directly managing SEO, technical marketing, or program management teams.
• Experience with AIO / GEO / AEO.
• Solid experience managing complex and time-critical technical projects.
• In-depth knowledge of the latest SEO best practices across all significant worldwide search engines.
• Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.

Responsibilities

• Lead a team responsible for developing and executing strategies to optimize Apple's presence across AI platforms, AI-powered search experiences, and agentic commerce workflows.
• Own the organic search strategy for Apple products and services across several of Apple's digital platforms.
• Build, mentor, and grow a team of technical SEO program managers, fostering an inclusive environment.
• Hire, coach, and develop a team of technical SEO program managers, setting clear goals and providing regular feedback.
• Define and own the long-term roadmap for technical SEO, AI search, and agentic commerce at Apple.
• Lead cross-functional collaboration with content, marketing, product, and engineering leaders to ensure SEO requirements are integrated.

Skills

SEO leadership

Team management

SEO strategy

Cross-functional collaboration

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Apple Inc. in Cupertino invites a hands-on SEO leader to build and inspire a high-performing team that drives Apple’s organic presence across AI-driven search experiences and agentic commerce.

You will coach managers, shape strategy, and partner with content, product, and engineering to integrate SEO into all launches. You’ll oversee performance analytics, advocate for resources, and maintain executive relationships while advancing best practices in UX-driven on-page experiences.