Manager, Technical SEO Programs

Apple Inc.; Cupertino (CA); On-site; USD 195,000 - 294,000; Full time

Benefits offered by this job

Medical & dental coverage

Retirement benefits

Discounted products and services

Educational reimbursement

Relocation assistance

Bonuses or commission potential

Job summary

Apple Inc. in Cupertino invites a hands-on SEO leader to build and inspire a high-performing team that drives Apple’s organic presence across AI-driven search experiences and agentic commerce.

You will coach managers, shape strategy, and partner with content, product, and engineering to integrate SEO into all launches. You’ll oversee performance analytics, advocate for resources, and maintain executive relationships while advancing best practices in UX-driven on-page experiences.

Qualifications

• Minimum of 10 years of experience with SEO for a global brand or digital agency.
• 4+ years of experience directly managing SEO, technical marketing, or program management teams.
• Experience with AIO / GEO / AEO.
• Solid experience managing complex and time-critical technical projects.
• In-depth knowledge of the latest SEO best practices across all significant worldwide search engines.
• Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.

Responsibilities

• Lead a team responsible for developing and executing strategies to optimize Apple's presence across AI platforms, AI-powered search experiences, and agentic commerce workflows.
• Own the organic search strategy for Apple products and services across several of Apple's digital platforms.
• Build, mentor, and grow a team of technical SEO program managers, fostering an inclusive environment.
• Hire, coach, and develop a team of technical SEO program managers, setting clear goals and providing regular feedback.
• Define and own the long-term roadmap for technical SEO, AI search, and agentic commerce at Apple.
• Lead cross-functional collaboration with content, marketing, product, and engineering leaders to ensure SEO requirements are integrated.

Skills

SEO leadership

Team management

SEO strategy

Cross-functional collaboration

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.As part of the SEO team at Apple, you will be directly responsible for shaping the voice of Apple products in organic search to billions of people. Our SEO presence is an extension of Apple’s marketing — and needs to be at the same level of quality.

Description

This role calls for a hands-on leader who can build and inspire a high-performing team. You know SEO best practices inside and out, and can coach your team to conceive, plan, and deliver complex projects that drive the business forward. You're also great at building relationships across Apple and advocating for your team's work at every level.

Responsibilities

• Lead a team responsible for developing and executing strategies to optimize Apple's presence across AI platforms, AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines), and agentic commerce workflows where AI agents discover, evaluate, and transact on behalf of users
• Own the organic search strategy for Apple products and services across several of Apple's digital platforms, including but not limited to Apple's marketing site and online store
• Build, mentor, and grow a team of technical SEO program managers, fostering an inclusive environment where diverse perspectives drive better outcomes
• Hire, coach, and develop a team of technical SEO program managers, setting clear goals, providing regular feedback, and fostering an inclusive culture that supports career growth and diverse perspectives
• Define and own the long-term roadmap for technical SEO, AI search, and agentic commerce at Apple, prioritizing the feature backlog and guiding projects from ideation to production with developer teams
• Lead cross-functional collaboration with content, marketing, product, and engineering leaders to ensure SEO requirements are integrated into all digital efforts and product launches
• Drive the working group that develops shared processes and cross-functional operational standards for future platforms
• Oversee monitoring, analysis, and reporting on SEO performance, AI search trends, and agentic commerce developments, making data-driven decisions that inform broader search strategy; champion on-page experience grounded in UX/UI best practices
• Manage executive relationships inside Apple — advocating for SEO initiatives, securing headcount and resources — and externally with search engines (Google, Bing) and AI platform providers

Minimum Qualifications

• Minimum of 10 years of experience with SEO for a global brand or digital agency
• 4+ years of experience directly managing SEO, technical marketing, or program management teams
• Experience with AIO / GEO / AEO
• Solid experience managing complex and time-critical technical projects
• In-depth knowledge of the latest SEO best practices across all significant worldwide search engines
• Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

Preferred Qualifications

• 13+ years of experience with SEO preferred
• Experience working in the technology and/or e-commerce industry
• Experience with emerging standards such as MCP (Model Context Protocol), UCP (Universal Commerce Protocol), APC (Agentic Commerce Protocol), WebMCP, and others
• Experience building or scaling an SEO function at a large, matrixed organization
• Track record of building diverse, inclusive teams and developing talent into future leaders

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,200 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

• Comprehensive medical and dental coverage
• retirement benefits
• a range of discounted products and free services
• for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition
• Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.