SEO Content & AEO Specialist

JD Sports Fashion PLC; Boulder (CO); On-site; USD 62,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Paid time off

Job summary

The Finish Line, Inc. is seeking an SEO Content Specialist in Boulder to turn strategic goals into optimized product, category, and landing page copy, aligned with brand voice and AI search intent.

Reporting to the Senior SEO Strategist, you will collaborate across Merchandising and Content teams, work with CommerceTools and Amplience, and help grow organic performance while keeping customer focus.

Qualifications

• 1–3 years in digital marketing, copywriting, or SEO.
• Understanding of core SEO/AEO/GEO principles and ability to write structured copy.
• Experience with SEO platforms to analyze performance and guide optimizations.
• Willingness to learn backend CMS tools (CommerceTools/Amplience).
• Strong analytical skills and ability to translate data into human, engaging copy.
• Excellent cross‑functional communication across merchandising, marketing, and tech.

Responsibilities

• Write, update, and refine on-page and AEO content for SEO.
• Collaborate with Merchandising/Content teams to optimize product/category copy.
• Support AI/LM content strategy and structured articles for LLMs.
• Manage content in backend systems like CommerceTools/Amplience.
• Track content performance with analytics and SEO tools for refinements.
• Ensure consistent brand voice across paid, social, and brand channels.

Skills

Content writing

SEO knowledge

Analytics

Collaboration

Digital marketing

AI/LLM copywriting

Tools

Google Search Console

Conductor

BrightEdge or Searchmetrics

CommerceTools

Amplience

Job description

The Finish Line, Inc. is seeking an SEO Content Specialist in Boulder to turn strategic goals into optimized product, category, and landing page copy, aligned with brand voice and AI search intent.

Reporting to the Senior SEO Strategist, you will collaborate across Merchandising and Content teams, work with CommerceTools and Amplience, and help grow organic performance while keeping customer focus.