SEO Content & AEO Specialist (LLM-Driven)

Finish Line, Inc.; Boulder (CO); On-site; USD 62,000 - 72,000; Full time

Job summary

Finish Line, Inc. is seeking an SEO Content Specialist to drive search visibility and connect our brand with customers through optimized product, category, and landing page copy.

You will collaborate with Merchandising and Content teams to support AEO initiatives and leverage backend tools like CommerceTools and Amplience. You will work with the Senior SEO Strategist to structure articles for LLM indexing and AI-driven search, while maintaining a human, engaging tone aligned with our brand.

Qualifications

• 1–3 years of hands-on experience in digital marketing, copy/content writing, or SEO.
• Understanding of core SEO/AEO/GEO principles and ability to write structured, authoritative copy for humans and AI models.
• Experience using industry-standard SEO platforms and diagnostics tools to analyze performance and guide content optimizations.
• Ability to quickly master backend e-commerce/content management tools such as CommerceTools and Amplience.

Responsibilities

• Write, update, and refine website content to align with user intent and SEO best practices.
• Assist in executing the AEO content strategy for articles designed for LLM indexing and recommendations.
• Collaborate with Merchandising to align keywords and copy with product priorities and campaigns.
• Manage content in backend systems like CommerceTools and Amplience with on-the-job training.
• Partner with the Senior SEO Strategist on on-page optimizations aligned to the SEO/GEO roadmap.
• Monitor content performance using analytics and SEO tools to identify refresh opportunities.

Skills

SEO knowledge

Content writing

Collaboration

Data interpretation

Analytical skills

Keyword research

Tools

Google Search Console

Conductor

BrightEdge

Searchmetrics

CommerceTools

Amplience

Job description

Finish Line, Inc. is seeking an SEO Content Specialist to drive search visibility and connect our brand with customers through optimized product, category, and landing page copy.

You will collaborate with Merchandising and Content teams to support AEO initiatives and leverage backend tools like CommerceTools and Amplience. You will work with the Senior SEO Strategist to structure articles for LLM indexing and AI-driven search, while maintaining a human, engaging tone aligned with our brand.