SEO & AI-Driven Content Optimization Analyst

Spectrum, LLC; Charlotte (NC); On-site; USD 65,000 - 95,000; Full time

Job summary

Spectrum Reach is seeking a Website Search Optimization Analyst to collaborate with web strategy and development teams, aiming to boost organic visibility and drive search-driven traffic across Spectrum Reach properties.

The role focuses on building schemas, creating content briefs, and analyzing data to uncover opportunities, trends, and gaps in search performance for Spectrum Reach. Strong analytics and cross-team collaboration are essential.

Qualifications

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Strong ability to interpret data and translate into insights.
• Familiarity with AI-driven search trends and large language models.

Responsibilities

• Partner with web strategy and development teams to increase web visibility and traffic.
• Develop and implement structured data and schema markup for discoverability by search engines and AI tools.
• Create content briefs for optimized digital content for standard and AI-driven search.
• Analyze data from Spectrum Reach websites and partners to identify opportunities and trends.
• Monitor and report key search metrics and translate findings into actionable recommendations.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work.

Skills

SEO analysis

Schema markup

AI-driven search

Data interpretation

Education

Bachelor's degree

Tools

Google Analytics

Search Console

SEMrush

Job description

Spectrum Reach is seeking a Website Search Optimization Analyst to collaborate with web strategy and development teams, aiming to boost organic visibility and drive search-driven traffic across Spectrum Reach properties.

The role focuses on building schemas, creating content briefs, and analyzing data to uncover opportunities, trends, and gaps in search performance for Spectrum Reach. Strong analytics and cross-team collaboration are essential.