SEO & AI-Driven Search Optimization Analyst

Spectrum Reach; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Spectrum Reach is seeking a Website Search Optimization Analyst to collaborate with web strategy and development teams to boost Spectrum Reach's visibility and drive search-driven traffic. The role focuses on building schemas, briefs for content, and analyzing data from Spectrum sites and partners to identify opportunities and trends in search performance.

You will implement structured data and schema markup for discoverability by traditional search engines and AI-driven search tools, and create

Qualifications

• 2-4 years of experience in SEO, search analytics, or digital marketing.

Responsibilities

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Skills

SEO

Search analytics

Schema markup

HTML basics

AI search concepts

Google Analytics

Communication

Education

Bachelor’s degree or equivalent work experience

Tools

Google Analytics

Search Console

Semrush

Job description

Spectrum Reach is seeking a Website Search Optimization Analyst to collaborate with web strategy and development teams to boost Spectrum Reach's visibility and drive search-driven traffic. The role focuses on building schemas, briefs for content, and analyzing data from Spectrum sites and partners to identify opportunities and trends in search performance.

You will implement structured data and schema markup for discoverability by traditional search engines and AI-driven search tools, and create