Senior YouTube Growth Strategist — Paid & Organic

BMG360; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

BMG360 is seeking a Senior YouTube Strategist to lead YouTube creative strategy across paid and organic initiatives for enterprise clients. You will partner with Paid Media, Creative, Analytics, and Client Services teams to drive measurable results.

The ideal candidate has 5–7 years of YouTube-first strategy experience, deep knowledge of audience behavior, and strong communication skills to translate insights into actionable recommendations.

Qualifications

• 5–7 years of YouTube strategy experience.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Strong project management capabilities.
• Experience presenting recommendations directly to clients.
• Experience with YouTube media buying is a plus.
• DV360 creative strategy experience is valued.

Responsibilities

• Lead YouTube creative strategy for paid and organic campaigns across the full funnel.
• Develop YouTube-first creative frameworks aligned with messaging and objectives.
• Create briefs from audience insights and performance history.
• Recommend formats (Shorts, In-Stream, In-Feed, etc.) based on goals.
• Coordinate with production teams to tailor assets for YouTube behaviors.
• Develop testing roadmaps and optimize based on results.
• Present strategy and quarterly roadmaps to clients and leadership.

Skills

YouTube strategy

Analytical skills

Client presentations

Project management

YouTube media buying

DV360 experience

Google Ads certification

AI-driven discovery

Communication

Job description

BMG360 is seeking a Senior YouTube Strategist to lead YouTube creative strategy across paid and organic initiatives for enterprise clients. You will partner with Paid Media, Creative, Analytics, and Client Services teams to drive measurable results.

The ideal candidate has 5–7 years of YouTube-first strategy experience, deep knowledge of audience behavior, and strong communication skills to translate insights into actionable recommendations.