Senior YouTube Growth Architect

BMG360; United States; On-site; USD 110,000 - 180,000; Full time

Job summary

BMG360 is seeking a Senior YouTube Strategist to lead YouTube creative strategy for enterprise clients across paid and organic channels. You will partner with Paid Media, Creative, Analytics, and Client Services teams to craft high‑impact campaigns that drive measurable growth.

You will develop YouTube‑first frameworks, guide asset formats, and build testing roadmaps, translating data into strategic recommendations for senior marketing leaders.

Qualifications

• 5–7 years of YouTube creative strategy experience.
• Deep understanding of YouTube advertising ecosystem and platform algorithms.
• Proven experience developing YouTube-first creative strategies.
• Strong ability to translate data into actionable recommendations.
• Excellent written and verbal communication with senior stakeholders.
• Highly organized with disciplined project management.
• Experience presenting recommended strategies to clients.
• Familiarity with YouTube analytics and optimization concepts.

Responsibilities

• Lead YouTube creative strategy for paid and organic initiatives across enterprise accounts.
• Collaborate with Paid Media, Creative, Analytics, and Client Services teams to develop high‑performing strategies.
• Develop YouTube‑first creative frameworks aligned with viewer intent and campaign goals.
• Recommend formats (Shorts, In‑Stream, Non‑Skippable, In‑Feed, Bumper, Connected TV).
• Create testing roadmaps and iterate based on performance insights.
• Present strategy sessions and quarterly roadmaps to clients; translate insights into actions.

Skills

YouTube strategy

Audience behavior

Creative testing

Client presentations

Communication skills

Project management

Strategic thinking

Performance analysis

Job description

BMG360 is seeking a Senior YouTube Strategist to lead YouTube creative strategy for enterprise clients across paid and organic channels. You will partner with Paid Media, Creative, Analytics, and Client Services teams to craft high‑impact campaigns that drive measurable growth.

You will develop YouTube‑first frameworks, guide asset formats, and build testing roadmaps, translating data into strategic recommendations for senior marketing leaders.