YouTube Growth Strategist — Equity & Bonus (Marketing)

Google LLC; Chicago (IL); In loco; USD 116.000 - 166.000; Tempo pieno

Vantaggi offerti da questo lavoro

Bonus target

Equity

Benefits

Descrizione del lavoro

Google LLC is seeking a YouTube Social Strategist, Marketing, dedicated to YouTube as a platform. You will lead the official YouTube flagship channel, manage optimization, audience development, and data-driven programming for a 45M+ subscriber community.

You will dissect retention curves, browse patterns, and CTR to unlock organic momentum, shaping title/thumbnail packaging and cross-functional collaboration with partners across platforms.

Competenze

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in social media marketing.
• Experience cross-functionally with various stakeholders.
• Experience developing and executing social media strategies.
• Experience with video hosting, live streaming or social media platforms.
• Experience with YouTube, Search, or Video Advertising.

Mansioni

• Own daily YouTube Studio channel management and optimization for YouTube on the YouTube platform, running thumbnail test and compare experiments, title pivots, metadata updates, and channel storefront curation.
• Develop and manage the YouTube programming calendar on YouTube, orchestrating publishing cadence and native platform cross-linking across long-form VOD, shorts, collabs, and posts.
• Analyze YouTube Analytics retention curves, CTR, browse and suggested discovery, and viewer cohorts to diagnose platform performance drivers and guide programming decisions.
• Partner with internal producers and creative studios to enforce data-backed greenlight gates, supplying YouTube packaging briefs and feedback without leading video production.
• Execute ongoing YouTube back-catalog audits, packaging refreshes, and creator-ecosystem benchmarks, delivering organic channel performance readouts to editorial leadership and cross-functional partners.

Conoscenze

Social media marketing

Cross-functional

Strategy development

Video platforms

YouTube advertising

Formazione

Bachelor's degree or equivalent practical experience

Descrizione del lavoro

Google LLC is seeking a YouTube Social Strategist, Marketing, dedicated to YouTube as a platform. You will lead the official YouTube flagship channel, manage optimization, audience development, and data-driven programming for a 45M+ subscriber community.

You will dissect retention curves, browse patterns, and CTR to unlock organic momentum, shaping title/thumbnail packaging and cross-functional collaboration with partners across platforms.