Senior Winery Events Director

Crimson Wine Group Ltd; Napa (CA); On-site; USD 81,000 - 99,000; Full time

Job summary

Crimson Wine Group Ltd. seeks an experienced Event Manager in Napa, CA to drive revenue through strategic sales, strong relationships, and flawless event execution. You will lead the Events Team, negotiate contracts, and ensure exceptional guest experiences aligned with our luxury brand.

The role oversees menus, budgets, and collaborations across wholesale, facilities, winemaking, and hospitality, with a focus on profitability and estate utilization.

Qualifications

• Minimum of five years of experience in event sales, business development, hospitality, luxury service, winery operations, or related field.
• Proven ability to develop sales pipelines and achieve revenue goals.
• Experience leading and developing event/hospitality/sales teams.
• Strong budgeting, vendor management, and contract negotiation knowledge.
• California Driver’s License and 21+ years of age.

Responsibilities

• Develop and execute an event sales strategy to achieve annual revenue and wine sales goals.
• Build and manage a qualified sales pipeline with DMCs, associations, and planners.
• Lead, train, and supervise the Events Team to meet financial and service goals.
• Oversee event planning from inquiry through post-event follow-up and invoicing.
• Ensure events meet budgets, safety, timelines, and luxury-brand standards.

Skills

Event sales

Business development

Hospitality

Luxury service

Winery operations

Education

RBS/Food Safety Manager Certificate

Tools

Microsoft Office

CRM systems

POS systems

Reservation systems

Event management software

Job description

Crimson Wine Group Ltd. seeks an experienced Event Manager in Napa, CA to drive revenue through strategic sales, strong relationships, and flawless event execution. You will lead the Events Team, negotiate contracts, and ensure exceptional guest experiences aligned with our luxury brand.

The role oversees menus, budgets, and collaborations across wholesale, facilities, winemaking, and hospitality, with a focus on profitability and estate utilization.