Luxury Wine Event & Business Development Lead

Pine Ridge Vineyards; Napa, Northern (CA, KY); Hybrid; USD 81,000 - 99,000; Full time

Job summary

Crimson Wine Group, with Pine Ridge Vineyards in Napa, seeks an experienced Event & Business Development Manager to drive luxury event sales and revenue growth. You will lead the events team, manage inquiries, negotiate contracts, and align menus, experiences and budgets with brand standards.

You will develop strategic partnerships with DMCs, associations, tour operators and private clients, while overseeing budgets, staffing, and performance.

Qualifications

• Minimum of five years of experience in event sales, business development, hospitality, luxury service, winery operations, or a related field.

Responsibilities

• Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals.
• Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury hospitality experiences, virtual tastings, and incremental sales programs.
• Build and maintain relationships with DMCs, winery associations, tour operators, hotel concierge teams, corporate planners, event agencies, community partners, and referral sources.
• Manage a qualified sales pipeline, including lead generation, prospecting activity, referral productivity, conversion metrics, and forecast reporting.
• Conduct site visits, client presentations, sales meetings, follow-up outreach, trade shows, networking events, and community or industry functions to generate and close qualified leads.

Skills

Event sales

Business development

Hospitality

Luxury service

Winery operations

Job description

Crimson Wine Group, with Pine Ridge Vineyards in Napa, seeks an experienced Event & Business Development Manager to drive luxury event sales and revenue growth. You will lead the events team, manage inquiries, negotiate contracts, and align menus, experiences and budgets with brand standards.

You will develop strategic partnerships with DMCs, associations, tour operators and private clients, while overseeing budgets, staffing, and performance.