Luxury Wine Event Sales Manager

Malene Wines; Napa (CA); On-site; USD 81,000 - 99,000; Full time

Job summary

Crimson Wine Group in Napa, CA is seeking an experienced Event Manager to drive event revenue and luxury experiences. You will lead the Events Team, manage contracts, budgets, and guest experiences while collaborating with wholesale, facilities, winemaking, hospitality, and executive teams.

The role requires a track record in premium service, strong relationship building, and strategic sales execution. Base pay is $90,000 annually with bonus potential; California Driver’s License is required.

Qualifications

• Minimum of five years of experience in event sales, business development, hospitality, luxury service, winery operations, or a related field.
• Strong knowledge of event planning, contract negotiation, budgeting, vendor management, and service execution.
• Excellent communication, presentation, organizational, and interpersonal skills, with professional representation of the estate.
• Must have California Driver’s License and be 21 or older.

Responsibilities

• Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals.
• Prospect and secure new business across corporate events, incentive travel, executive retreats, private celebrations, and luxury experiences.
• Manage vendor and partner relationships to ensure value and brand alignment.
• Lead and develop the Events Team to achieve sales, service, and financial objectives.
• Prepare budgets, forecasts, and post-event analyses with senior management.

Skills

Event sales

Business development

Hospitality

Luxury service

Education

RBS and Food Safety Manager Certificate

Job description

Crimson Wine Group in Napa, CA is seeking an experienced Event Manager to drive event revenue and luxury experiences. You will lead the Events Team, manage contracts, budgets, and guest experiences while collaborating with wholesale, facilities, winemaking, hospitality, and executive teams.

The role requires a track record in premium service, strong relationship building, and strategic sales execution. Base pay is $90,000 annually with bonus potential; California Driver’s License is required.