Luxury Events Director - Revenue, Strategy and Experience

Tasting Room Expo; Napa (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Crimson Wine Group’s estate seeks an experienced Event Manager to drive revenue through strategic sales, partnerships, and flawless execution of luxury events. You will lead the Events Team, manage budgets, develop menus with guest experiences, negotiate contracts, and oversee inquiries from corporate planners, DMCs, and partners to elevate brand and estate utilization.

This role requires strong relationship building, market insight, and a passion for hospitality that aligns with our luxury

Qualifications

• Minimum of five years in event sales, business development, hospitality, luxury service, winery operations, or related fields.
• Proven success building sales pipelines, securing new business, managing client relationships, and hitting revenue goals.
• Experience leading and developing event, hospitality, or sales teams.
• Strong knowledge of event planning, contract negotiation, budgeting, vendor management, and service delivery.
• Excellent communication and presentation skills; professional representation of the estate.

Responsibilities

• Develop and execute an event sales strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals.
• Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury experiences.
• Build and maintain relationships with DMCs, winery associations, tour operators, hotel teams, corporate planners, and partners.
• Manage a qualified sales pipeline, including lead generation, prospecting, referral productivity, conversion metrics, and forecast reporting.
• Conduct site visits, client presentations, sales meetings, and trade shows to generate and close qualified leads.
• Collaborate on promotional materials, sales tools, event concepts, menus, and campaigns.
• Track market trends and opportunities to identify new sales opportunities and expansion strategies.
• Hire, train, coach, and develop the Events Team; manage payroll and incentives.
• Create staffing plans and schedules that support events and labor cost optimization.
• Oversee event planning from inquiry through contract, planning, execution, billing, and follow-up.
• Develop event menus, experiences, timelines, staffing plans, and execution standards aligned with brand and finances.
• Escalate complex client needs, VIP events, service recovery, and challenges; ensure standards and budgets.
• Manage vendor and partner relationships; develop SOPs for elevated service delivery.
• Coach teams on service etiquette, guest engagement, and sales initiatives; drive guest experience excellence.

Skills

Event sales

Business development

Relationship management

Leadership

Negotiation

Budgeting

CRM systems

Communication

CDL

Job description

Crimson Wine Group’s estate seeks an experienced Event Manager to drive revenue through strategic sales, partnerships, and flawless execution of luxury events. You will lead the Events Team, manage budgets, develop menus with guest experiences, negotiate contracts, and oversee inquiries from corporate planners, DMCs, and partners to elevate brand and estate utilization.

This role requires strong relationship building, market insight, and a passion for hospitality that aligns with our luxury