Luxury Events & Business Development Leader

Crimson Wine Group; Napa, Northern (CA, KY); Hybrid; USD 81,000 - 99,000; Full time

Job summary

Crimson Wine Group is seeking an Event & Business Development Manager to drive revenue through strategic sales initiatives and high-quality events. The role leads the Events Team, cultivates relationships with DMCs, associations, and private clients, and oversees budgeting, menus, and guest experiences.

You will advance revenue objectives while upholding luxury hospitality standards across estate events, while negotiating contracts and ensuring operational excellence.

Qualifications

• Five+ years of experience in event sales, business development, hospitality, or related field.
• Proven ability to build and manage a sales pipeline and close high-value events.
• Strong contract negotiation, budgeting, and vendor management skills.

Responsibilities

• Develop and execute an event sales strategy to meet revenue and profitability goals.
• Build relationships with DMCs, associations, tour operators, and corporate planners.
• Lead, coach, and develop the Events Team to achieve targets.
• Oversee event planning from inquiry to post-event follow-up and billing.
• Ensure luxury service standards and compliance with company policies.
• Prepare budgets, forecasts, and performance reports with Finance.

Skills

Communication

Presentation

Organizational skills

Interpersonal skills

Event planning

Contract negotiation

Budgeting

Vendor management

CRM

Microsoft Office

Education

RBS and Food Safety Manager Certificate

Tools

CRM

POS

Reservation systems

Event management software

Microsoft Office

Job description

Crimson Wine Group is seeking an Event & Business Development Manager to drive revenue through strategic sales initiatives and high-quality events. The role leads the Events Team, cultivates relationships with DMCs, associations, and private clients, and oversees budgeting, menus, and guest experiences.

You will advance revenue objectives while upholding luxury hospitality standards across estate events, while negotiating contracts and ensuring operational excellence.