Senior Website Product Lead

AbbVie Inc.; Mettawa (IL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie Inc. is seeking a Senior Website Product Lead to drive web strategy, roadmap, and delivery across Immunology, Oncology, Neuroscience and Specialty franchises.

You will lead a matrixed team, manage vendor partnerships, and ensure content optimization, site tagging, analytics and personalization align with brand goals. You will partner with Brand Marketing, IT, and agencies to execute launches, optimize processes, and advance the digital transformation agenda with a focus on governance and

Qualifications

• Experience leading web platform initiatives across brand websites.
• Strong ability to align strategy with execution in a matrixed organization.
• Proven track record in digital marketing platforms and web analytics.

Responsibilities

• Lead cross-functional teams to deliver web projects and programs.
• Drive SEO, tagging, analytics, and personalization initiatives.
• Develop and publish operating model playbooks and governance.
• Mentor team members and manage product lifecycle from inception to retirement.
• Collaborate with Brand Marketing, IT, agencies and BTS for launches.

Skills

Leadership

Stakeholder management

Product management

Digital marketing

Tools

Adobe Experience Cloud

AEM

Jira

Smartsheet

MS Project

Job description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

The Sr Website Product Lead is a key cross-functional member of the Web Channel team responsible for leading team members and individual support for website projects and web programs on AbbVie’s Digital Marketing Platform (ADMP) with focused support on Strategy alignment and Account Support, Execution, Processes & Operating models and team leadership of activation leads. This role has responsibility for leading enterprise work across all Immunology, Oncology, Specialty or Neuroscience websites, pilot efforts and new ways of working including managing team members. Exact Business unit responsibilities to be confirmed.

The Sr Website Product Lead is responsible for internal brand team’s website platform needs for web assets working with cross functional team members and agency and internal partners to align and execute on website priorities supporting intake for content optimization workstreams and program leading all execution and strategic direction support.

This Team Lead role for Immunology, Oncology, Neuroscience, or Specialty brand groups will focus on the Web roadmap, delivery and execution and the key area of focus includes supporting all key web platform needs such as SEO, GEO, Tagging, Analytics, Testing & Personalization, support intake for content optimization workstreams and partner with appropriate IT partners for execution of workstreams while identifying process improvement opportunities. This role represents a direct point of contact for day to day while also managing a key brand.

Additional Responsibilities include:

• Research current state: document data points, identify problem space and pain points with current Web processes and operating models
• Run workshops with consumer of current processes
• Design In Housing Pilots for Web Products and workstreams such as Testing, Personalization.
• Run pilots and report findings and performance
• Author and publish new operating model playbook
• Execute Change management
• Socialize Deeper Site Operations Reporting Trends
• Holistically manage consumer Site Tagging & Tagging Optimization
• Manage Platform Governance (BTS collaboration & vendor alignment)
• Act as SME for content optimization workstreams such as: SEO, GEO, Site Tagging, Analytics, Testing and Personalization
• Define process flow for content optimization
• Support project tracking process for Web channel activation

As a member of the AbbVie Digital Lab supporting our brand franchises, the Sr Website Product Lead is responsible for supporting multiple stakeholders and coordinating a large matrixed organization of stakeholders including: Marketing, IT, AORs & Agency partners and Analytics and Marketing Operations stakeholders. This role will lead and manage both strategic and tactical execution of the website projects to meet and exceed business goals.

Additional responsibilities of this role:

• Mentor and manage team members who support the same franchise areas
• Manage the product development process and life cycle from inception to product delivery, growth, and eventual retirement.
• Work closely with Brand Marketing, Agency partners, data and analytics and other cross functional team members to drive new launches and enhancements and ensure that value propositions, messaging, and marketing activities address unique user needs/pain points.
• Monitor the release process and prioritize the placement of new products or enhancements in a release, balancing organizational objectives, product strategy, and market needs.
• Oversee organizational project plans tied to release schedule, identifying organizational impact resulting from changes to planned timeline and provide brand Governance leadership.
• Be hands‑on with content authoring and MRP submission for key project types that are in-housed and enable elimination of hand offs and quick delivery for initiatives that are high priority.
• Account for platform or other related technology needs beyond current core platforms in place for Web that need to be established or introduced to achieve the benefits and allow for streamlined and efficient operations in the new model
• Instantiate a Test and learn approach to adopt and modify over time key enhancements to process
• Work with the external authoring agency resources and identify the appropriate mix of internal and external support
• Implement and guide targeted personalization project implementations - enabling delivery of content that is relevant, most engaging driving next best action.
• Measure the operations and stability of websites including assurance that the site is operating and optimized appropriately to operational standards.
• Implement changes across the organization in an efficient, way that doesn’t impact key business priorities – sequence the rollout to account for key priorities

This role is accountable for bringing expertise and leadership support to advance the Digital Transformation key priorities and drive velocity and efficiency improvements to the organization and doing so with full coordination and alignment across multiple internal and external stakeholders in place today.

Additional key Responsibilities Include:

• Define and support platform enhancements and foundational changes that support the strategy and direction of new operating models.
• Understand the existing web product development business processes and marketing driven input from concept through to implementation.
• Ensure familiarity and understanding of the Adobe Experience Cloud suite – including AEM, Target, Analytics and AAM/AEP.
• Familiarity with process management tools including but not limited to: MS Project, Smartsheet, Jira, etc.
• Ensure familiarity with best practice design principles including Mobile First design
• Understand the release process and have familiarize with the prioritization processes and process for new products or enhancements and which require development team support or backend data/API updates
• Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working
• Collaborate effectively in a matrixed environment with Brand Marketing, Creative/CRM/Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal integrated business partners.
• Partner closely with Marketing Operations and including Medical/Regulatory/Legal/Privacy partners to educate, lead and help AbbVie anticipate and balance organizational needs.
• Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
• Guide creative agencies and support from change management perspective to identify where ways of working and processes need to change.

Requirements & Solution Delivery Leadership

Lead the end-to-end requirements management process, partnering with business stakeholders to define, scope, document, and prioritize business and technical requirements.

Ensure requirements are comprehensive, clearly articulated, and aligned with business objectives, operational needs, and enterprise standards.

Provide leadership and oversight for requirements gathering activities, validating completeness, feasibility, dependencies, risks, and success criteria.

Partner closely with BTS to submit, refine, and champion requirements through intake, assessment, and delivery processes.

Facilitate cross-functional alignment and serve as the primary liaison between business teams and BTS, ensuring requirements are accurately translated into executable solutions.

Drive accountability for scope definition, change management, and requirements traceability throughout the project lifecycle.

Competencies:

• Ability to work and lead independent initiatives without day‑to‑day supervision
• Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
• Collaborative nature and ability to influence and guide cross‑functional stakeholders.
• Exceptional functional knowledge and expertise on digital marketing platforms. e.g. Adobe Marketing Cloud, DMP systems, brand websites
• Acumen for how digital agencies operate: scope of work process/mgmt., timelines
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Excellent verbal and written communication skills.
• Attention to detail and follow‑through on execution.
• Strong project management abilities and critical work tool experience. e.g. Excel, Visio, MS Project, PowerPoint, Smartsheet

Key AbbVie Leadership Competencies:

• Positive “all for one” approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns fast, grasps the “essence” and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and open to suggestions.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.
• Demonstrate a “servant‑leader” approach while bringing deep subject matter expertise

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

Benefits:

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html