Senior Website Growth & Strategy Lead (Remote)

GitLab Inc.; Oregon; Hybrid; USD 105,000 - 176,000; Full time

Job summary

GitLab is seeking a strategic, data-driven owner for about.gitlab.com—the site where developers, platform teams and enterprise buyers first meet GitLab. You’ll build a performance-based strategy for where the site goes next, align partners around it, and see it through from the roadmap and experimentation program to the pages behind major product launches.

You set direction and orchestrate the work; you don’t need to build it yourself.

Qualifications

• Experience owning strategy for a high-traffic B2B SaaS website.
• Track record of setting experimentation roadmaps and lifting conversions/pipeline.
• Experience running website launches across design, content, product marketing and engineering.
• Ability to turn analytics and A/B test results into clear priorities.
• Ability to lead through influence with designers, engineers, and marketers.
• Technical fluency with modern websites and CMS; not required to write production code.
• Curiosity about AI to improve content or web workflows.
• Clear, concise asynchronous writing; thrive in all-remote, handbook-first culture.

Responsibilities

• Build a performance-based strategy and quarterly roadmap for about.gitlab.com.
• Set the experimentation roadmap and manage the optimization program with UX Design.
• Own launch page production for major product launches and events.
• Set direction for information architecture and content governance.
• Represent CMS roadmap and integrate AI with guardrails for human review.
• Partner with localization content managers for English and localized sites.
• Define site success metrics and report progress to Marketing leadership.

Skills

Strategy ownership

Experimentation roadmap

Website launches

Analytics & A/B testing

Cross-functional influence

CMS proficiency

AI in content

Written communication

Job description

GitLab is seeking a strategic, data-driven owner for about.gitlab.com—the site where developers, platform teams and enterprise buyers first meet GitLab. You’ll build a performance-based strategy for where the site goes next, align partners around it, and see it through from the roadmap and experimentation program to the pages behind major product launches.

You set direction and orchestrate the work; you don’t need to build it yourself.