Senior Website Manager, about.gitlab.com

GitLab Inc.; United States; Remote; USD 105,000 - 176,000; Full time

Benefits offered by this job

Health benefits

Flexible Paid Time Off

Equity Compensation

Growth and Development Fund

Parental Leave

Job summary

GitLab is seeking a strategic, data-driven owner for about.gitlab.com who will lead a performance-based strategy and quarterly roadmap. You will align Marketing leadership and partners across the site and orchestrate the launch program for major product events.

You set direction for information architecture, guide localization efforts, and partner with UX, content, SEO, and Engineering to deliver measurable improvements without writing code.

Qualifications

• Experience owning strategy for a high-traffic B2B SaaS site with multiple audiences.
• Track record of building an experimentation roadmap that improved conversions or pipeline.
• Experience leading launches across design, content, product marketing and engineering teams.
• Ability to translate analytics, research and AB test results into clear priorities.
• Ability to lead through influence with designers, engineers, and marketers.
• Fluency with modern websites and CMS for tradeoffs with engineers (no coding required).
• Curiosity about AI and using it to improve content or workflows.
• Strong asynchronous writing and thriving in an all-remote, handbook-first culture.

Responsibilities

• Build a performance-based strategy and quarterly roadmap for about.gitlab.com tied to goals and pipeline.
• Set the experimentation roadmap and manage the optimization program with UX Design partners.
• Own launch page production for major product launches and events from brief to post-launch.
• Define information architecture and content governance to stay on-brand and coherent.
• Represent CMS roadmap and bring AI into workflows with guardrails for human review.
• Collaborate with localization teams to share learnings between English and localized sites.

Skills

Strategy ownership

Experimentation roadmap

Website launches

Analytics to priorities

Influence through collaboration

Technical fluency

AI in content workflows

Async writing & remote culture

Tools

CMS

SEO tools

AEO tools

Job description

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our valuesand continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role

We're looking for a strategic, data-driven owner for about.gitlab.com, the site where developers, platform teams and enterprise buyers first meet GitLab. You'll build a performance-based strategy for where the site goes next, align partners around it, and see it through: from the roadmap and experimentation program to the pages behind every major product launch and event.

You set direction and orchestrate the work; you don't need to build it yourself.

What You'll Do

• Build a performance-based strategy and quarterly roadmap for about.gitlab.com, tied to pipeline and self-serve trial goals, and align Marketing leadership and partners around it.
• Set the experimentation roadmap based on business goals and manage the optimization program, partnering with User Experience (UX) Design so design shapes what we test from the start.
• Own launch page production for major product launches and events, from calendar and brief to launch readiness and post-launch cleanup, with UX Design, Product Marketing, Content and Marketing Engineering.
• Set direction for information architecture and content governance, so a site with many contributors stays coherent, on brand and easy for search and artificial intelligence (AI) answer engines to understand.
• Represent content contributors on the content management system (CMS) roadmap, and bring AI into their workflows with clear guardrails for human review.
• Build a two-way partnership with localization content managers so learnings flow between the English and localized sites.
• Define the site's success metrics (conversion on key paths, site-sourced pipeline, test velocity and win rate, on-time launches) and report progress to Marketing leadership.

What You'll Bring

• Experience owning strategy for a high-traffic business-to-business software-as-a-service website, ideally one with many audiences and contributors.
• A track record of setting an experimentation roadmap and running a program that delivered measurable conversion or pipeline lift.
• Experience running website launches across design, content, product marketing and engineering teams.
• Skill at turning analytics, research and A/B test results into clear priorities.
• The ability to lead through influence: you build credibility with designers, engineers and marketers, and act as a partner, not a gatekeeper.
• Technical fluency with modern websites and content management systems, enough to make tradeoffs with engineers. You don't need to write production code.
• Curiosity about AI and experience using it to improve content or web workflows.
• Clear, concise asynchronous writing and the ability to thrive in GitLab's all-remote, handbook-first culture.

Bonus points: experience marketing to developers, running localized sites, or working with technical search engine optimization (SEO) and answer engine optimization (AEO).

About the team

You’ll lead through a dedicated team of specialists in UX design, technical SEO, AEO, marketing analytics, content, paid and campaigns, and partner with Marketing Engineering to ship.

United States Salary Range

$104,800—$176,400 USD

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

How GitLab Supports Full-Time Employees

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave

Country Hiring Guidelines:

GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.