Head of Website Strategy & Growth (Remote)

GitLab Inc.; United States; Remote; USD 105,000 - 176,000; Full time

Benefits offered by this job

Health benefits

Flexible Paid Time Off

Equity Compensation

Growth and Development Fund

Parental Leave

Job summary

GitLab is seeking a strategic, data-driven owner for about.gitlab.com who will lead a performance-based strategy and quarterly roadmap. You will align Marketing leadership and partners across the site and orchestrate the launch program for major product events.

You set direction for information architecture, guide localization efforts, and partner with UX, content, SEO, and Engineering to deliver measurable improvements without writing code.

Qualifications

• Experience owning strategy for a high-traffic B2B SaaS site with multiple audiences.
• Track record of building an experimentation roadmap that improved conversions or pipeline.
• Experience leading launches across design, content, product marketing and engineering teams.
• Ability to translate analytics, research and AB test results into clear priorities.
• Ability to lead through influence with designers, engineers, and marketers.
• Fluency with modern websites and CMS for tradeoffs with engineers (no coding required).
• Curiosity about AI and using it to improve content or workflows.
• Strong asynchronous writing and thriving in an all-remote, handbook-first culture.

Responsibilities

• Build a performance-based strategy and quarterly roadmap for about.gitlab.com tied to goals and pipeline.
• Set the experimentation roadmap and manage the optimization program with UX Design partners.
• Own launch page production for major product launches and events from brief to post-launch.
• Define information architecture and content governance to stay on-brand and coherent.
• Represent CMS roadmap and bring AI into workflows with guardrails for human review.
• Collaborate with localization teams to share learnings between English and localized sites.

Skills

Strategy ownership

Experimentation roadmap

Website launches

Analytics to priorities

Influence through collaboration

Technical fluency

AI in content workflows

Async writing & remote culture

Tools

CMS

SEO tools

AEO tools

Job description

GitLab is seeking a strategic, data-driven owner for about.gitlab.com who will lead a performance-based strategy and quarterly roadmap. You will align Marketing leadership and partners across the site and orchestrate the launch program for major product events.

You set direction for information architecture, guide localization efforts, and partner with UX, content, SEO, and Engineering to deliver measurable improvements without writing code.