Senior Website Growth & Optimization Lead

GitLab Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

GitLab Inc. is seeking a growth-minded strategist to build a performance-based roadmap for about.gitlab.com, aligning with pipeline and self-serve trial goals.

You will lead an experimentation program with UX Design, own launch page production for major product launches, and coordinate with marketing engineering to report progress to leadership.

The role requires experience managing a high-traffic SaaS site with many audiences and a track record of measurable conversion lifts.

Qualifications

• Experience owning strategy for a high-traffic B2B SaaS website with many audiences and contributors.
• A track record of setting an experimentation roadmap and running a program that delivered measurable conversion or pipeline lift.
• Skill at turning analytics, research and A/B test results into clear priorities.

Responsibilities

• Develop a performance-based strategy and quarterly roadmap for about.gitlab.com tied to pipeline and self-serve trial goals.
• Set the experimentation roadmap based on business goals and manage the optimization program, partnering with UX Design.
• Own launch page production for major product launches and events, from calendar and brief to launch readiness and post-launch cleanup.

Skills

Strategy ownership

Growth planning

A/B testing

Analytics interpretation

Job description

GitLab Inc. is seeking a growth-minded strategist to build a performance-based roadmap for about.gitlab.com, aligning with pipeline and self-serve trial goals.

You will lead an experimentation program with UX Design, own launch page production for major product launches, and coordinate with marketing engineering to report progress to leadership.

The role requires experience managing a high-traffic SaaS site with many audiences and a track record of measurable conversion lifts.