Remote Growth Marketing Lead, Community & Programs

GitLab Inc.; United States; Remoto; USD 139.000 - 235.000; Tempo integral

Benefícios oferecidos por esta vaga

Flexible Paid Time Off

Team Member Resource Groups

Equity Compensation & Employee Stock-P

Growth and Development Fund

Parental Leave

Resumo da vaga

GitLab is seeking a Lead, Community Growth Marketing Manager to shape SELF's strategy, grow memberships, and drive engagement across the GitLab community portfolio, including the Software Engineering Leadership Forum. You will design programs that turn relationships into lasting value and support GitLab’s growth flywheel.

You’ll lead events, build programming calendars, partner with Sales and Customer Success, and apply AI responsibly to automate workflows while preserving personalization and

Qualificações

• Experience building or scaling communities, membership programs, or peer networks.
• Ability to turn strategy into a clear growth plan and annual programming/calendar.
• Understanding of how community, customer engagement, advocacy, and account growth reinforce one another.
• Experience partnering with sales to identify priority accounts and champions.
• Experience planning and delivering virtual and in-person events with measurable outcomes.
• Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement.
• Strong cross-functional collaboration and writing skills to communicate program value.

Responsabilidades

• Shape SELF's strategy and growth plans, building strategies that attract the right audiences and strengthen engagement and advocacy.
• Lead the programming and audience experience for SELF events and chapters, defining format, agenda, speakers, and follow-up.
• Design full member experiences, including automated journeys and cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams.
• Build SELF's annual programming and marketing calendar, coordinating with GitLab's broader campaigns and priorities.
• Put AI to work in community marketing, experimenting to automate workflows while ensuring quality and responsible data use.
• Partner with Sales and Customer Success to identify priority accounts and top champions for community programs.
• Collaborate with internal and external partners to seed growth and integrate across plans.
• Track, measure and iterate on membership growth, event participation and activation, retention, and advocacy.

Conhecimentos

Community growth strategy

Event planning

Cross-functional collaboration

Lifecycle marketing

Writing skills

Data interpretation

Ferramentas

CRM systems

Marketing automation

Web analytics

Campaign measurement

Descrição da vaga

GitLab is seeking a Lead, Community Growth Marketing Manager to shape SELF's strategy, grow memberships, and drive engagement across the GitLab community portfolio, including the Software Engineering Leadership Forum. You will design programs that turn relationships into lasting value and support GitLab’s growth flywheel.

You’ll lead events, build programming calendars, partner with Sales and Customer Success, and apply AI responsibly to automate workflows while preserving personalization and