Growth Marketing Lead, Community & Lifecycle

GitLab Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

GitLab is seeking a Growth and Community Programs professional to shape SELF's strategy, design audience journeys, and lead events that attract and engage members. This role sits within the Growth Community Programs team, which drives GitLab’s growth flywheel by turning community relationships into lasting value, advocacy, and pipeline.

You will turn strategy into a clear annual calendar and collaborate cross-functionally to optimize member experiences, events, and programs.

Qualifications

• Experience building or scaling communities, membership programs, or peer networks.
• Ability to turn strategy into a clear growth plan and annual calendar.
• Familiarity with lifecycle marketing, marketing automation, and CRM systems.

Responsibilities

• Shape SELF's strategy and growth plans, building strategies that attract the right audiences.
• Lead programming and audience experience for SELF events and chapters.
• Design full member experience with automated journeys and cross-functional workflows.

Skills

Community building

Growth planning

Lifecycle marketing

Job description

GitLab is seeking a Growth and Community Programs professional to shape SELF's strategy, design audience journeys, and lead events that attract and engage members. This role sits within the Growth Community Programs team, which drives GitLab’s growth flywheel by turning community relationships into lasting value, advocacy, and pipeline.

You will turn strategy into a clear annual calendar and collaborate cross-functionally to optimize member experiences, events, and programs.