Direct Web Analytics Senior Consultant

Allstate; United States; Remote; USD 70,000 - 121,000; Full time

Benefits offered by this job

Laptop provided

Monitors provided

Headset provided

Keyboard and mouse provided

Connectivity reimbursement

Job summary

Allstate is seeking a Direct Web Analytics Senior Consultant to manage data, deliver insights, and support business strategy in the Direct-to-Consumer space. You will translate Adobe Analytics and sales data into actionable recommendations and craft scalable analytics and reporting solutions, including Power BI dashboards, enabling stakeholders to monitor performance and drive optimization.

Collaborating with Product, IT, and Finance, you will define measurement plans, track KPIs, and present

Qualifications

• 3+ years of data and analytics experience; web analytics experience preferred but not required.
• Proficient in SQL; experience with PowerBI and Microsoft Fabric.
• Knowledge of Adobe Analytics or Google Analytics.

Responsibilities

• Translate complex Adobe Analytics and enterprise sales data into actionable insights and recommendations.
• Analyze the end-to-end digital shopping and conversion funnel to identify drivers and friction points.
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards.
• Partner with business and product teams to define measurement approaches and optimization recommendations.
• Measure impact of projects against KPIs and communicate insights to management.
• Collaborate with Product Management, Technology/IT, Finance and stakeholders to align analytics with priorities.

Skills

SQL

Microsoft Fabric

Python

R

PowerBI

Dashboards

Adobe Analytics

Google Analytics

Tools

Adobe Analytics

Google Analytics

Microsoft Fabric

Job description

Job Description

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, airbags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

The Direct Web Analytics Senior Consultant is responsible for data management, data analysis, insights delivery, and supporting business strategy. They help develop a deep understanding of consumer behavior, conversion optimization, and the customer journey in their sales experience with Allstate Direct-to-Consumer enterprise.

Key Responsibilities

Translate complex Adobe Analytics and enterprise sales data into actionable insights and recommendations that help stakeholders understand business performance, customer behavior, and opportunities for improvement.

Analyze the end‑to‑end digital shopping and conversion funnel to identify key drivers of performance, uncover friction points, and quantify opportunities to improve business outcomes.

Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance, identify trends, and make data‑informed decisions.

Partner with business and product teams to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience, translating results into recommendations for optimization.

Measure the impact of projects, experiments, and business initiatives against established KPIs, identifying drivers of performance and clearly communicating insights and recommendations to management.

Partner cross‑functionally with Product Management, Technology/IT, Finance, and other stakeholders to align analytics with business priorities and support strategic decision‑making.

Serve as an analytics thought partner, proactively identifying opportunities, challenging assumptions with data, improving analytical processes, and using insights to influence business and digital strategy.

Job Qualifications

• 3+ years of data and analytics experience; web analytics experience preferred but not required
• Technical Skills - Advanced quantitative and analytical skills
  • Proficient in SQL
  • Experience in Microsoft Fabric
  • Experience in different programming languages such as Python and R
  • Data visualization experience (PowerBI preferred)
  • Building dashboards, reports, alerts, and business‑ready metrics
  • Analyzing journeys, conversion behavior, campaign effectiveness, and optimization opportunities
  • Experience with Adobe Analytics (preferred) or Google Analytics
  • Tracking website traffic, acquisition sources, and visitor behavior
• Business Skills
  • Defines measurement plans, key performance indicators, and tracking requirements
  • Uses sound decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysis
  • Strong presentation skills; dynamically (persuasively) presenting ideas to management
  • Supports appropriate data governance, privacy, security, and compliance practices

Skills

Actionable Insights, Analytics, Business Intelligence (BI), Compliance, Customer Behavior, Data Analysis

Compensation

Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.

Background & Identity

The candidate(s) offered this position will be required to submit to a background investigation.

Flexibility & Work Environment

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.

Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating.

Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

To help create a more personal and engaging experience, we ask that you join with your camera on if your interview is virtual. Please also have a Valid Photo Identification available at the start of your interview.

If you require any accommodations or have questions ahead of your interview please reach out to your recruiter. Note: Internal candidates are only asked to join on video; a Valid Photo Identification is not needed for the interview.

Company Culture & Opportunities

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you.

Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment‑based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.

To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment. Allstaters are dedicated to serving clients, customers, and communities, which allows employees to find meaning and value in their work. Allstate helps protect nearly 16 million households with auto, home, life, and retirement products.

About Us

We want every professional connected to Allstate to be committed to giving our customers the best and that means finding the best talent. We want you to be our next great addition. It’s easy to search and apply for a new opportunity with Allstate. Simply use the links below to identify the openings that interest you.