Director, Customer Journey Analytics & Testing

Purchasing Power; Atlanta (GA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

Full Health Benefits

Company Matched 401k

Job summary

A leading financial solutions firm in Atlanta is seeking a Director of Customer Journey Analytics to enhance the eCommerce experience and drive impactful customer solutions. This role involves leading the Site Analytics team, managing key analytical relationships, and leveraging data for continuous improvement. Candidates should have 7-10 years of experience in web analytics tools and a strong grasp of A/B testing and data insights. Competitive compensation and health benefits are offered in a hybrid work environment.

Qualifications

• 7-10 years’ experience in analytics roles with web tools.
• Experience in working with large data sets and reporting.
• Strong understanding of e-commerce and conversion optimization.
• Ability to influence Senior Leadership and drive business growth.
• Proficient in A/B and multivariate testing for e‑commerce.
• Strong site personalization and page optimization skills.
• Excellent communication and ability to present complex analysis.
• Able to coach teams and manage fast turnaround.
• Organizational and time-management skills in a high-performance environment.

Responsibilities

• Lead Site Analytics team to drive performance improvements.
• Manage relationships with analytics partners and tools.
• Oversee comprehensive analysis and reporting of eCommerce.
• Oversee eCommerce conversion analysis and reporting.
• Oversee site personalization and product recommendations.
• Collaborate to integrate data across platforms and automate reporting.
• Direct website tagging and pixel implementation.
• Develop and manage testing strategies for web growth.
• Monitor KPIs to understand user behavior and optimization.
• Address traffic trends by channel and conversion opportunities.
• Stay current with emerging trends in measurement strategies.

Skills

Experience with web analytics tools

Data-driven decision making

A/B testing

Stakeholder interaction

Communication skills

Data storytelling

Education

Bachelor's degree in an analytics role

Tools

Adobe Analytics

Google Analytics

FullStory

Job description

Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we’re focused on building simple, responsible financial solutions that put people first. PROG Holdings’ portfolio includes Progressive Leasing, a market leader in lease‑to‑own solutions, Purchasing Power, and Four, a Buy Now Pay Later (BNPL) platform — all united by a commitment to innovation, access, and meaningful impact.

We are seeking a Director, Customer Journey Analytics to lead the optimization of the end‑to‑end eCommerce customer experience to exceed conversion, demand and revenue goals. In this role, you will collaborate closely with cross‑functional teams to developing personalized, impactful customer solutions and has a strong grasp of the analytics and operational details that power a high‑performing eCommerce team Your scope of responsibilities will encompass building a best in class practice covering website measurement, reporting, analysis, optimization, & data governance.

If you enjoy creating structure, implementing automation, and leveraging data to drive continuous improvement, this is an ideal opportunity to shape our customer‑centric strategy as we grow our eCommerce footprint. This hybrid position, based at our Atlantic Station office, offers a mix of on‑site collaboration with eCommerce, IT, and cross‑functional partners, providing the ideal environment to help drive optimization and growth across our customer journey analytics initiatives.

Responsibilities

• Lead, develop and mentor strategic Site Analytics team initiatives to generate actionable recommendations that drive business performance and profitability, fostering a culture of excellence.
• Serve as the internal subject matter expert for all Customer Journey Analytics efforts, supporting both foundational analytics and growth‑focused activities to meet evolving industry best practices.
• Manage relationships with key analytics partners, including Adobe, FullStory, and external analytics agencies, driving full utilization of market‑leading tools to generate actionable insights and business impact.
• Oversee comprehensive eCommerce conversion analysis and reporting, informing decisions on site navigation, promotions, and content optimization to meet conversion, demand and revenue goals.
• Oversee site personalization and product recommendations initiatives to deliver relevant experiences and drive revenue growth.
• Collaborate with internal teams to integrate data across platforms and automate reporting processes, reflecting the market’s emphasis on AI, operational efficiency and scalable analytics.
• Direct website tagging, third‑party pixel implementation, ad hoc data analysis, and site optimization activities to ensure accurate measurement and compliance.
• Develop and manage testing strategies to enhance site performance and inform recommendations for web business growth, in line with market requirements for continuous improvement.
• Monitor and analyze KPIs to understand user behavior, assess performance, and provide feedback for ongoing optimization, supporting the market’s focus on data‑driven customer experience enhancements.
• Identify and address traffic trends by channel, site abandonment issues, and conversion opportunities, ensuring alignment with industry benchmarks for e‑commerce performance.
• Stay current with emerging trends and best practices in customer measurement strategies, maintaining a competitive edge in the marketplace.

Requirements

• Bachelor's degree or equivalent experience in an analytics role.
• 7-10 years’ experience in multiple web analytics tools such as Adobe Analytics and/or Google Analytics
• Experience working with large data sets, writing queries, and structuring reports.
• Ability to interact with Senior Leadership Team to advocate and influence solutions to grow business
• Strong understanding and experience in conducting A/B and multivariate tests for e‑commerce sites
• In‑depth understanding of page optimization and website personalization
• Ability to look for solutions and information in creative ways and convey complicated results and insights
• Outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis
• Comfortable working in and coaching team in quick turnaround times
• Strong organizational and time‑management skills, with the capability to thrive in a high performing work environment

We Offer

• Competitive compensation
• Full Health Benefits: Medical/Dental/Vision/Life Insurance
• Company Matched 401k