Director, Customer Journey Analytics

Purchasing Power; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Full Health Benefits: Medical/Dental/Vision/Life Insurance

Company Matched 401k

Paid Time Off + Paid Holidays + Paid Volunteer Time

Diversity Alliance Resource Groups

Job summary

A leading FinTech firm in Atlanta is seeking a Director of Customer Journey Analytics to optimize the eCommerce customer experience. This hybrid role involves leading a team to provide actionable insights and drive revenue growth. Ideal candidates will have 7-10 years of experience with analytics tools like Adobe and Google Analytics, strong communication skills, and the ability to mentor teams. Competitive pay and full benefits are offered.

Qualifications

• 7-10 years’ experience with multiple web analytics tools.
• Experience working with large data sets and writing queries.
• Strong organizational and time-management skills.
• Ability to interact with Senior Leadership to advocate solutions and grow business.
• Strong understanding of A/B and multivariate testing for e‑commerce sites.
• Understanding of page optimization and website personalization.

Responsibilities

• Lead and mentor the Site Analytics team to drive business performance.
• Manage relationships with key analytics partners.
• Oversee eCommerce conversion analysis and site optimization.
• Oversee eCommerce conversion analysis and reporting to inform navigation, promotions, and content optimization.
• Oversee personalization and product recommendations to drive revenue growth.
• Collaborate to integrate data across platforms and automate reporting processes.
• Direct website tagging and data analysis to ensure accurate measurement and compliance.
• Develop and manage testing strategies to enhance site performance and growth.
• Monitor KPIs to understand user behavior and support data‑driven optimization.
• Identify traffic trends by channel and conversion opportunities.

Skills

Web analytics tools

Data analysis

A/B testing

Collaboration

Communication skills

Education

Bachelor’s degree in analytics or related field

Tools

Adobe Analytics

Google Analytics

FullStory

Job description

Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we’re focused on building simple, responsible financial solutions that put people first. PROG Holdings’ portfolio includes Progressive Leasing, a market leader in lease‑to‑own solutions, Purchasing Power, and Four, a Buy Now Pay Later (BNPL) platform — all united by a commitment to innovation, access, and meaningful impact.

We are seeking a Director, Customer Journey Analytics to lead the optimization of the end‑to‑end eCommerce customer experience to exceed conversion, demand and revenue goals. In this role, you will collaborate closely with cross‑functional teams to develop personalized, impactful customer solutions and has a strong grasp of the analytics and operational details that power a high‑performing eCommerce team. Your scope of responsibilities will encompass building a best in class practice covering website measurement, reporting, analysis, optimization, & data governance.

If you enjoy creating structure, implementing automation, and leveraging data to drive continuous improvement, this is an ideal opportunity to shape our customer‑centric strategy as we grow our eCommerce footprint. This hybrid position, based at our Atlantic Station office, offers a mix of on‑site collaboration with eCommerce, IT, and cross‑functional partners, providing the ideal environment to help drive optimization and growth across our customer journey analytics initiatives.

Responsibilities

• Lead, develop and mentor strategic Site Analytics team initiatives to generate actionable recommendations that drive business performance and profitability, fostering a culture of excellence.
• Serve as the internal subject matter expert for all Customer Journey Analytics efforts, supporting both foundational analytics and growth‑focused activities to meet evolving industry best practices.
• Manage relationships with key analytics partners, including Adobe, FullStory, and external analytics agencies, driving full utilization of market‑leading tools to generate actionable insights and business impact.
• Oversee comprehensive eCommerce conversion analysis and reporting, informing decisions on site navigation, promotions, and content optimization to meet conversion, demand and revenue goals.
• Oversee site personalization and product recommendations initiatives to deliver relevant experiences and drive revenue growth.
• Collaborate with internal teams to integrate data across platforms and automate reporting processes, reflecting the market’s emphasis on AI, operational efficiency and scalable analytics.
• Direct website tagging, third‑party pixel implementation, ad hoc data analysis, and site optimization activities to ensure accurate measurement and compliance.
• Develop and manage testing strategies to enhance site performance and inform recommendations for web business growth, in line with market requirements for continuous improvement.
• Monitor and analyze KPIs to understand user behavior, assess performance, and provide feedback for ongoing optimization, supporting the market’s focus on data‑driven customer experience enhancements.
• Identify and address traffic trends by channel, site abandonment issues, and conversion opportunities, ensuring alignment with industry benchmarks for e‑commerce performance.
• Stay current with emerging trends and best practices in customer measurement strategies, maintaining a competitive edge in the marketplace.

Requirements

• Bachelor’s degree or equivalent experience in an analytics role.
• 7‑10 years’ experience in multiple web analytics tools such as Adobe Analytics and/or Google Analytics.
• Experience working with large data sets, writing queries, and structuring reports.
• Ability to interact with Senior Leadership Team to advocate and influence solutions to grow business.
• Strong understanding and experience in conducting A/B and multivariate tests for e‑commerce sites.
• In‑depth understanding of page optimization and website personalization.
• Ability to look for solutions and information in creative ways and convey complicated results and insights.
• Outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis.
• Comfortable working in and coaching team in quick turnaround times.
• Strong organizational and time‑management skills, with the capability to thrive in a high‑performing work environment.

We Offer

• Competitive compensation
• Full Health Benefits: Medical/Dental/Vision/Life Insurance
• Company Matched 401k
• Paid Time Off + Paid Holidays + Paid Volunteer Time
• Diversity Alliance Resource Groups

Purchasing Power is an equal opportunity employer. At Purchasing Power, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.