Senior Web Analytics Lead: Data-Driven Insights

EPAM Systems Inc; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

EPAM Systems is seeking a Lead Web Analyst to drive data-driven decisions across client projects. You will design measurement strategies, implement advanced tracking, and translate business requirements into technical specs for development teams.

The role emphasizes credentialed analytics delivery, dashboards, and performance testing. The ideal candidate has 5+ years in web analytics, strong SQL/BigQuery knowledge, and the ability to communicate complex results to non-technical stakeholders.

Qualifications

• 5+ years of Web Analytics experience.
• Proficient with Google Analytics, GTM, Data Studio, and BigQuery.
• Strong ability to explain analytics to non-technical stakeholders.

Responsibilities

• Define measurement strategy and KPIs with product team.
• Implement user behavior tracking for data collection.
• Translate requirements into detailed specs for developers.
• Build end-to-end analytics pipelines across web, ads, and CRM.
• Provide data-driven recommendations to improve online strategies.
• Design and run A/B and MVT tests and report results.
• Create automated dashboards for insights.

Skills

Web Analytics

A/B testing

Data visualization

English (B2+)

SQL

Communication

Education

Marketing/Math/Statistics/Engineering degree

Tools

Google Analytics

Google Tag Manager

Google Data Studio

BigQuery

Redshift

Snowflake

Job description

EPAM Systems is seeking a Lead Web Analyst to drive data-driven decisions across client projects. You will design measurement strategies, implement advanced tracking, and translate business requirements into technical specs for development teams.

The role emphasizes credentialed analytics delivery, dashboards, and performance testing. The ideal candidate has 5+ years in web analytics, strong SQL/BigQuery knowledge, and the ability to communicate complex results to non-technical stakeholders.