Senior Web Analytics Lead — Drive Measurement & Impact

Spread Group; United States; Remote; EUR 70,000 - 95,000; Full time

Benefits offered by this job

30 days vacation

Employee discounts

Modern office spaces

Job summary

Spread Group is seeking a Senior Web Analyst to own and evolve our digital measurement ecosystem. You will work at the intersection of Product, Marketing and Engineering to ensure accurate, scalable, and privacy-compliant tracking across our digital products and customer experiences.

You will define KPIs, build dashboards, and generate actionable insights by analyzing user behavior and conversion funnels. The role emphasizes experimentation, measurement quality, and collaboration with

Qualifications

• Several years of experience in Web Analytics, Digital Analytics or Product Analytics.
• Hands-on experience with modern tracking implementations and analytics architectures.
• Experience with tag management systems such as Adobe Experience Platform Tags or Google Tag Manager.
• Experience with Adobe Analytics and Google Analytics 4 (GA4).
• Strong knowledge of data quality, tracking validation and analytics governance.

Responsibilities

• Own Digital Measurement across multiple digital products and marketing touchpoints.
• Design, implement and optimise client-side and server-side tracking solutions.
• Translate business questions into measurement concepts and technical requirements.
• Define KPIs and success metrics with Product, Marketing and stakeholders.
• Build dashboards and reporting solutions to enable data-driven decisions.
• Design and evaluate A/B tests and experimentation initiatives.

Skills

Web Analytics

Digital Analytics

Product Analytics

Tag Management

JavaScript

SQL

Python

Data Governance

English Communication

Tools

Adobe Analytics

Google Analytics 4

Looker Studio

Power BI

Tableau

BigQuery

Snowflake

Google Tag Manager

Adobe Experience Platform Tags

Job description

Spread Group is seeking a Senior Web Analyst to own and evolve our digital measurement ecosystem. You will work at the intersection of Product, Marketing and Engineering to ensure accurate, scalable, and privacy-compliant tracking across our digital products and customer experiences.

You will define KPIs, build dashboards, and generate actionable insights by analyzing user behavior and conversion funnels. The role emphasizes experimentation, measurement quality, and collaboration with