Senior Analytics Lead — Drive Data-Driven Marketing Strategy

PMG

Dallas, New York (TX, NY)

On-site

USD 140,000 - 190,000

Full time

5 days ago

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Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Job summary

PMG in the United States is seeking a Senior Lead in Analytics to transform complex data into actionable insights that drive marketing performance, measurement strategies, and business impact. You will collaborate with Media, Client Strategy, Data Science, and Engineering to design and validate measurement approaches, build dynamic dashboards, and mentor teams while staying ahead of industry trends.

The role offers exposure to AI-enabled analytics and a culture that rewards curiosity,

Qualifications

5+ years of analytics experience, including 3+ years in marketing analytics.
Proficiency with data warehousing and ETL tools (dbt).
Strong SQL skills for data manipulation and insights.
Experience with ad tech and digital marketing data.
Proven ability to build stakeholder relationships and lead analytics projects.

Responsibilities

Manage analytics request process from intake to client delivery.
Develop and maintain custom analytics solutions from data sourcing to visualization.
Create clear media reporting tying performance to KPIs for technical and non-technical audiences.
Collaborate with cross-functional teams to design and implement measurement strategies.
Mentor team members in data visualization and data engineering.
Stay ahead of marketing measurement trends and contribute to thought leadership.