Digital Analytics Analyst - *** USC or GC only, no C2C ***

Integrity Consulting LLC; City of Rochester (NY); On-site; USD 70,000 - 90,000; Part time

Job summary

A consulting firm is seeking a Digital Analytics Analyst in Rochester, NY. This role involves owning analytics and reporting for web and kiosk platforms, blending product leadership with delivery management. Candidates should have experience with GA4/GTM implementations and the ability to produce actionable insights through refined KPIs. This contract position suits someone with a mid-senior level of experience, focusing on ensuring data integrity and measurement alignment with business goals.

Qualifications

• Experience in analytics and reporting for web commerce or kiosk platforms.
• Proven history with GA4 and GTM implementations.
• Ability to articulate Features, Epics, and User Stories with defined acceptance criteria.

Responsibilities

• Lead the implementation of GA4/GTM and govern event taxonomy.
• Ensure measurement aligns with business goals and maintain data quality.
• Define and refine KPIs to measure platform health and business performance.

Skills

Analytics of web commerce or kiosk platforms

GA4/GTM implementations

Writing Features, Epics, and User Stories

Building KPIs dashboards

Conducting KPI-driven testing and experimentation

Audit event collection

Producing actionable insights

Tools

Looker Studio

Tableau

BugQuery

Job description

Digital Analytics Analyst

The Digital Analytics Analyst owns analytics and reporting across kiosk and web commerce platforms. This role blends product ownership with delivery management: leading GA4/GTM implementation, governing event taxonomy, auditing data quality, and ensuring measurement is aligned to business goals. You will influence both the implementation of data capture and the output derived from that data, ensuring integrity and usefulness end‑to‑end. You’ll be responsible for defining, refining, and reporting on KPIs that measure both platform health and business performance, while producing actionable insights for Marketing, Merchandising, and leadership.

Required Experience

• Analytics of web commerce or kiosk platforms and reporting/presentations
• GA4/GTM implementations
• Writing Features, Epics, and User Stories, defining acceptance criteria and managing analytics delivery through development sprints
• Building and reporting on KPIs (dashboards with Looker Studio/Tableau, BugQuery)
• Conducting KPI-driven testing and experimentation (A/B, multivariate)
• Audit event collection and funnel integrity
• Produce actionable insights for other teams and leadership

Seniority Level: Mid‑Senior level

Employment Type: Contract