Client-Facing Web Analytics Lead & Insights Strategist

Global Prairie; Kansas City (MO); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health insurance

ESOP retirement plan

401k matching

Health & Wellness stipends

Employee-owned company

Job summary

Global Prairie seeks a Web Analytics Manager to lead strategy, implementation, and optimization across client portfolios. You will manage tagging, platform configuration, and the creation of dashboards, reports, trends, and recommendations to connect marketing activities to client goals.

You will collaborate with Paid, Owned, Earned, Strategy, and Web Development teams to ensure measurable outcomes, with focus on omnichannel reporting and testing strategies.

Qualifications

• 3-5+ years of experience in digital/web analytics in an agency/consultancy setting.
• Certification in Google Analytics, Adobe Analytics or similar.
• Hands-on with GA4 and Google Tag Manager; experience with Adobe Journey Analytics and Piwik PRO.

Responsibilities

• Develops and leads analytics strategy and measurement plans aligned with client objectives.
• Configures and maintains GA4, Adobe CJ Analytics, Piwik PRO and related platforms.
• Builds dashboards and recurring reports reflecting client KPIs.
• Leads client discussions and presents findings clearly to non-technical stakeholders.
• Collaborates across Marketing, Strategy, Client Partnership and Web Development teams.

Skills

Web analytics

Tag management

Measurement strategy

Dashboards & reports

Client facing

GA4

Education

Google Analytics Certification

Adobe Analytics Certification

Tools

Looker Studio

Tableau

Power BI

Adobe Workspace

Google Tag Manager

Adobe Launch

Piwik PRO

Job description

Global Prairie seeks a Web Analytics Manager to lead strategy, implementation, and optimization across client portfolios. You will manage tagging, platform configuration, and the creation of dashboards, reports, trends, and recommendations to connect marketing activities to client goals.

You will collaborate with Paid, Owned, Earned, Strategy, and Web Development teams to ensure measurable outcomes, with focus on omnichannel reporting and testing strategies.