Senior VP of Marketing

Daxko; Birmingham (AL); Hybrid; USD 180,000 - 290,000; Full time

Benefits offered by this job

Flexible work - remote & hybrid

Casual work environments

Job summary

Daxko seeks an SVP of Marketing to lead strategy and organization for its health and wellness enterprise segments. You will own brand positioning, go-to-market execution, and the marketing P&L, with independence to run your team and collaborate with the CSO and Sales leadership.

You will drive revenue through multi-segment marketing, oversee PR and executive communications, and report performance and spend weekly to the CSO and monthly to the executive team and Board.

Qualifications

• 12+ years of progressive marketing and leadership experience, including 6+ years in senior marketing leadership (VP level or equivalent) at a SaaS company.
• 5+ years driving pipeline and bookings outcomes in a revenue-focused marketing or sales leadership role
• Experience leading marketing across multiple segments or verticals
• Fluency in SaaS revenue metrics — MRR, ARR, CAC, LTV, win rates, sales cycle, attach rates
• Hands-on experience with modern marketing technology (Salesforce, HubSpot, marketing automation, analytics platforms)
• Strong executive presence, with experience presenting to a Board and defending strategic recommendations

Responsibilities

• Lead a marketing organization spanning Demand & Revenue Marketing and Brand & Corporate Communications, setting vision and accountability for pipeline and revenue
• Own the marketing P&L for your segments, budgeting, forecasting, and ROI to the CSO
• Set brand positioning and messaging across all health and wellness segments and ensure consistency across channels
• Build go-to-market strategy for new segment launches and market expansion with metrics
• Partner with VP of Demand & Revenue Marketing on pipeline targets, demand strategy, and lead quality standards
• Oversee public relations, analyst relations, and executive communications to build market credibility
• Report weekly to the CSO and present monthly to the executive team and quarterly to the Board

Skills

Marketing leadership

SaaS metrics

Executive presence

Cross-functional leadership

Board presentation

CRM & analytics tools

Education

MBA (preferred)

Tools

Salesforce

HubSpot

Marketing automation

Job description

As SVP of Marketing, you'll lead the marketing strategy and organization for Daxko's enterprise health and wellness business segments. You'll own brand positioning, go-to-market execution, and the marketing P&L for your segments, with the independence to run your team and the collaboration to shape company-wide priorities with the CSO and Sales leadership. This role is right for someone who thinks like an operator, understands how marketing drives revenue, and wants to build something at scale.

What you'll do:

• Lead a marketing organization spanning Demand & Revenue Marketing and Brand & Corporate Communications, setting the vision and holding your team accountable to pipeline and revenue targets
• Own the marketing P&L for your segments, recommending annual budget planning, quarterly forecasting, and ROI to the CSO
• Set brand positioning and messaging across all health and wellness segments, and keep it consistent across every channel once it's approved
• Build go-to-market strategy for new segment launches and market expansion, including market analysis, channel prioritization, and success metrics
• Partner with the VP of Demand & Revenue Marketing to set pipeline targets, demand generation strategy, and lead quality standards
• Oversee public relations, analyst relations, and executive communications to build the company's market credibility and reputation
• Report weekly to the CSO on performance and spend, and present monthly to the executive team and quarterly to the Board

What you'll bring:

• 12+ years of progressive marketing and leadership experience, including 6+ years in senior marketing leadership (VP level or equivalent) at a SaaS company
• 5+ years driving pipeline and bookings outcomes in a revenue-focused marketing or sales leadership role
• A track record of building and leading marketing across multiple segments or verticals at once
• Fluency in SaaS revenue metrics — MRR, ARR, CAC, LTV, win rates, sales cycle, attach rates — and how marketing decisions move them
• Hands-on experience with modern marketing technology (Salesforce, HubSpot, marketing automation, analytics platforms)
• Strong executive presence, with experience presenting to a Board and defending strategic recommendations

Nice to have:

• MBA or equivalent advanced business education
• Experience in health, wellness, fitness, or adjacent consumer-facing B2B industries
• Experience scaling a company through multiple phases of growth
• Deep experience in enterprise software or subscription-based models with exposure to enterprise sales

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.

Some of our favorites include:

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Flexible work - remote & hybrid

All your information will be kept confidential according to EEO guidelines.

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