VP of Growth Marketing

Daxko; Birmingham (AL); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Flexible paid time off

Affordable health, dental, and vision

Monthly fitness reimbursement

401(k) matching

New-Parent Paid Leave

Casual work environments

Flexible work - remote & hybrid

Job summary

Daxko is seeking a Vice President of Marketing to own the Boutique segment’s full marketing engine, including demand, brand, retention, and product-led growth. You’ll report to senior leadership and drive strategy with a real budget and headcount authority.

In this role you will build a high-performing team, partner with Sales to manage bookings, and shape expansion plans for new verticals and international markets. This is a strategic, high-impact leadership position.

Qualifications

• 10–12+ years of overall experience, including 6–8+ years in sales and/or marketing leadership.
• A track record of consistently hitting or exceeding bookings/revenue targets in a high-volume SaaS environment — you can speak to specific numbers, not just responsibilities
• Direct experience building and scaling a demand generation function, including team-building and management
• Deep, hands-on fluency with Salesforce and HubSpot — not just "familiarity," but the ability to build and interrogate a funnel yourself
• Experience translating market/product strategy into marketing execution, and vice versa
• Bachelor's degree

Responsibilities

• Own the marketing strategy and execution for the Boutique segment — demand gen, brand, retention, and NPS
• Lead go-to-market and expansion strategy, including new vertical and international expansion plans
• Partner with Sales to build and manage the annual bookings budget (approved by CRO/President of Boutique); track leads, bookings, attach rate, ARPU, retention, and NPS against it
• Advance product-led growth strategy across the product line, and represent the voice of the market in product roadmap conversations
• Collaborate with Partnerships on GTM strategy, co-marketing, and partner events

Skills

Demand generation leadership

Sales & marketing leadership

Forecasting & analytics

Salesforce

HubSpot

Product-led growth

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Job description

Daxko is seeking a Vice President of Marketing to own the Boutique segment’s full marketing engine, including demand, brand, retention, and product-led growth. You’ll report to senior leadership and drive strategy with a real budget and headcount authority.

In this role you will build a high-performing team, partner with Sales to manage bookings, and shape expansion plans for new verticals and international markets. This is a strategic, high-impact leadership position.