Strategic Marketing & Revenue Leader

Daxko; Birmingham (AL); Hybrid; USD 180,000 - 290,000; Full time

Benefits offered by this job

Flexible work - remote & hybrid

Casual work environments

Job summary

Daxko seeks an SVP of Marketing to lead strategy and organization for its health and wellness enterprise segments. You will own brand positioning, go-to-market execution, and the marketing P&L, with independence to run your team and collaborate with the CSO and Sales leadership.

You will drive revenue through multi-segment marketing, oversee PR and executive communications, and report performance and spend weekly to the CSO and monthly to the executive team and Board.

Qualifications

• 12+ years of progressive marketing and leadership experience, including 6+ years in senior marketing leadership (VP level or equivalent) at a SaaS company.
• 5+ years driving pipeline and bookings outcomes in a revenue-focused marketing or sales leadership role
• Experience leading marketing across multiple segments or verticals
• Fluency in SaaS revenue metrics — MRR, ARR, CAC, LTV, win rates, sales cycle, attach rates
• Hands-on experience with modern marketing technology (Salesforce, HubSpot, marketing automation, analytics platforms)
• Strong executive presence, with experience presenting to a Board and defending strategic recommendations

Responsibilities

• Lead a marketing organization spanning Demand & Revenue Marketing and Brand & Corporate Communications, setting vision and accountability for pipeline and revenue
• Own the marketing P&L for your segments, budgeting, forecasting, and ROI to the CSO
• Set brand positioning and messaging across all health and wellness segments and ensure consistency across channels
• Build go-to-market strategy for new segment launches and market expansion with metrics
• Partner with VP of Demand & Revenue Marketing on pipeline targets, demand strategy, and lead quality standards
• Oversee public relations, analyst relations, and executive communications to build market credibility
• Report weekly to the CSO and present monthly to the executive team and quarterly to the Board

Skills

Marketing leadership

SaaS metrics

Executive presence

Cross-functional leadership

Board presentation

CRM & analytics tools

Education

MBA (preferred)

Tools

Salesforce

HubSpot

Marketing automation

Job description

Daxko seeks an SVP of Marketing to lead strategy and organization for its health and wellness enterprise segments. You will own brand positioning, go-to-market execution, and the marketing P&L, with independence to run your team and collaborate with the CSO and Sales leadership.

You will drive revenue through multi-segment marketing, oversee PR and executive communications, and report performance and spend weekly to the CSO and monthly to the executive team and Board.