Senior VP, Data & Platform Strategy

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 180,000 - 238,000; Full time

Job summary

Zenith, part of Publicis Groupe, is seeking a Senior VP for Data & Platform Solutions in New York. You will lead day-to-day DMP operations, activate audience data to influence client media strategies, and partner with DSP/Programmatic teams to drive smarter planning.

You will manage audience definitions, data sharing with partners, and performance reporting while staying current on DMP and programmatic trends. Strong leadership and communication are essential.

Qualifications

• B.A. or B.S. preferably in Marketing, Advertising, or Data Science.
• 12+ years of experience in digital media, ad technology, ad operations, or analytics.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Experience managing multiple, competing priorities, duties and/or projects.

Responsibilities

• Manage day-to-day DMP operations.
• Execute on audience data to impact media strategies for client account(s).
• Define audiences to be targeted, share data with partners, and track performance reports.
• Integrate with the media planning team to make the DMP a central tool for smarter planning.
• Demonstrate agency knowledge of data strategies.
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations).
• Maintain knowledge of current DMP/Programmatic media trends.

Skills

Interpersonal communication

Verbal communication

Written communication

Presentation skills

Self-motivation

Education

Bachelor’s degree in Marketing/Advertising/Data Science

Tools

DMP software

Programmatic advertising

Job description

Zenith, part of Publicis Groupe, is seeking a Senior VP for Data & Platform Solutions in New York. You will lead day-to-day DMP operations, activate audience data to influence client media strategies, and partner with DSP/Programmatic teams to drive smarter planning.

You will manage audience definitions, data sharing with partners, and performance reporting while staying current on DMP and programmatic trends. Strong leadership and communication are essential.