Senior Director, Creator & Influencer Strategy

twentysix; Chicago (IL); Hybrid; USD 100,000 - 230,000; Full time

Job summary

VML, a leading WPP creative agency, seeks a Group Director, Creator & Influencer to drive creator strategy across major North American accounts. You will shape programs from concept through delivery, partnering with cross-functional teams to ensure scalable, high-impact outcomes.

The role requires 10+ years in influencer marketing and a proven ability to guide senior clients, teams, and growth initiatives in a hybrid work environment across the US.

Qualifications

• 10+ years of experience in social, influencer, creator marketing, content, digital, or integrated marketing with deep specialization in creator strategy.
• Proven experience leading complex creator programs for enterprise clients across multiple brands or markets.
• Strong understanding of the full creator marketing lifecycle including network design and measurement.

Responsibilities

• Lead the development of creator and influencer strategies for major North American clients including always-on and performance-led programs.
• Translate objectives into creator roles, audience strategies, platform approaches, KPIs, and activation plans.
• Oversee end-to-end program delivery, ensuring quality and alignment with VML standards.
• Guide sourcing, vetting, negotiation, contracting, content development, and reporting for creator campaigns.
• Collaborate with Business Affairs, Legal, Finance, Data, Media, Creative, Strategy, and Delivery teams to scope and govern influencer work.
• Advise clients on creator strategy, align with brand and commerce objectives, and identify growth opportunities.

Skills

Creator strategy

Executive communication

Team leadership

Influencer marketing

Strategic thinking

Client management

Business development

Cross-functional collaboration

Negotiation

FTC compliance

Job description

VML, a leading WPP creative agency, seeks a Group Director, Creator & Influencer to drive creator strategy across major North American accounts. You will shape programs from concept through delivery, partnering with cross-functional teams to ensure scalable, high-impact outcomes.

The role requires 10+ years in influencer marketing and a proven ability to guide senior clients, teams, and growth initiatives in a hybrid work environment across the US.