Senior Visual Designer — Brand Craft & Systems

LegalZoom; Mountain View (CA); On-site; USD 171,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k, With Matching Contributions

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short‑/Long‑Term Disability Insurance

Fertility

Mental Health

One Medical

Job summary

LegalZoom’s Brand & Creative team is seeking a Principal Visual Designer to shape how our brand comes to life across experiences. You will lead visual craft, evolve the design language, and influence across Brand, Marketing, Product, Content, and Engineering to deliver customer‑centric visual solutions.

This senior role emphasizes hands‑on craft, collaboration, and strategic direction, with a focus on scalable systems and high‑quality visuals across web and campaigns.

Qualifications

• 8-10+ years of experience creating visual design for digital products, consumer brands, or technology companies.
• Outstanding portfolio across marketing websites, brand design, visual systems, digital campaigns, and customer experiences.
• Exceptional typography, composition, layout, color, and visual storytelling with meticulous attention to detail.
• Deep expertise designing responsive web experiences and a strong understanding of modern web capabilities, accessibility, and performance considerations.
• Fluency in Figma and modern collaborative design workflows.
• Experience building and maintaining scalable design systems and visual frameworks.
• Strong communication and presentation skills with the ability to influence stakeholders across disciplines and organizational levels.
• A collaborative mindset and a proven ability to lead through influence rather than formal authority.
• Curiosity, strong creative instincts, and a desire to continually push the quality of both the work and the team’s creative standards.

Responsibilities

• Lead the visual direction and execution of high‑impact design initiatives across LegalZoom’s marketing ecosystem, including brand identity systems, creative execution across integrated marketing campaigns, advertising, web, presentations, editorial design, and a broad range of marketing and graphic design assets.
• Design best‑in‑class marketing web experiences that balance storytelling, usability, accessibility, and business performance.
• Evolve and expand LegalZoom’s visual language, ensuring consistency while pushing the brand forward in meaningful ways.
• Establish scalable visual systems, templates, and patterns that improve quality and efficiency across teams.
• Partner closely with Brand, Growth Marketing, Product Marketing, Product Design, Content Design, Engineering, and external agencies to bring integrated experiences to life.
• Translate business goals, customer insights, and brand strategy into thoughtful visual solutions that resonate with our audiences.
• Champion exceptional craft through design critiques, mentorship, and thoughtful feedback, helping raise the quality of design across the organization.
• Implement emerging technologies, AI‑powered creative workflows, and evolving digital design trends to continually improve how we work and what we create.
• Present work confidently to cross‑functional leaders, clearly communicating design rationale and influencing decisions through strong visual storytelling.
• Take ownership of complex, ambiguous design challenges from concept through launch while maintaining an exceptional level of craft and attention to detail.

Skills

Brand design

Visual storytelling

Typography

Responsive web design

Figma

Design systems

Stakeholder influence

Collaboration

Tools

Figma

Job description

LegalZoom’s Brand & Creative team is seeking a Principal Visual Designer to shape how our brand comes to life across experiences. You will lead visual craft, evolve the design language, and influence across Brand, Marketing, Product, Content, and Engineering to deliver customer‑centric visual solutions.

This senior role emphasizes hands‑on craft, collaboration, and strategic direction, with a focus on scalable systems and high‑quality visuals across web and campaigns.