Senior Brand Visual Designer: Craft Cohesive Experiences

LegalZoom; Austin (TX); On-site; USD 171,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with matching

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Disability Insurance (Short/Long Term)

Fertility benefits

Mental Health support

One Medical membership

Job summary

LegalZoom is seeking a Principal Visual Designer to shape the brand across experiences. You will define visual craft, set standards, and influence direction across teams while delivering customer-centered work.

This highly hands-on role emphasizes craft, collaboration, and vision over management, partnering with Brand, Marketing, Product, and Engineering to deliver standout visual experiences.

Qualifications

• 8-10+ years of experience creating exceptional visual design work for digital products, consumer brands, or technology companies.
• Outstanding portfolio demonstrating excellence across marketing websites, brand design, visual systems, digital campaigns, and customer experiences.
• Exceptional typography, composition, layout, color, and visual storytelling with meticulous attention to detail.

Responsibilities

• Lead the visual direction and execution of high-impact design initiatives across LegalZoom’s marketing ecosystem, including brand identity systems, campaigns, advertising, web, and editorial design.
• Design best-in-class marketing web experiences balancing storytelling, usability, accessibility, and business performance.
• Evolve and expand LegalZoom’s visual language while maintaining consistency and pushing the brand forward.
• Establish scalable visual systems, templates, and patterns that improve quality and efficiency across teams.
• Partner with Brand, Growth Marketing, Product Marketing, Product Design, Content Design, Engineering and external agencies to deliver integrated experiences.
• Translate business goals and brand strategy into thoughtful visual solutions that resonate with audiences.
• Mentor and provide feedback to raise design quality across the organization.
• Implement emerging technologies and AI-powered workflows to improve how we work and what we create.
• Present work to cross-functional leaders with clear design rationale and storytelling.
• Take ownership of complex design challenges from concept through launch with strong craft.

Skills

Visual design

Brand design

Typography & layout

Web usability & accessibility

Design systems

Collaborative influence

Tools

Figma

Job description

LegalZoom is seeking a Principal Visual Designer to shape the brand across experiences. You will define visual craft, set standards, and influence direction across teams while delivering customer-centered work.

This highly hands-on role emphasizes craft, collaboration, and vision over management, partnering with Brand, Marketing, Product, and Engineering to deliver standout visual experiences.