Principal Visual Designer

LegalZoom; Austin (TX); On-site; USD 171,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with matching

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Disability Insurance (Short/Long Term)

Fertility benefits

Mental Health support

One Medical membership

Job summary

LegalZoom is seeking a Principal Visual Designer to shape the brand across experiences. You will define visual craft, set standards, and influence direction across teams while delivering customer-centered work.

This highly hands-on role emphasizes craft, collaboration, and vision over management, partnering with Brand, Marketing, Product, and Engineering to deliver standout visual experiences.

Qualifications

• 8-10+ years of experience creating exceptional visual design work for digital products, consumer brands, or technology companies.
• Outstanding portfolio demonstrating excellence across marketing websites, brand design, visual systems, digital campaigns, and customer experiences.
• Exceptional typography, composition, layout, color, and visual storytelling with meticulous attention to detail.

Responsibilities

• Lead the visual direction and execution of high-impact design initiatives across LegalZoom’s marketing ecosystem, including brand identity systems, campaigns, advertising, web, and editorial design.
• Design best-in-class marketing web experiences balancing storytelling, usability, accessibility, and business performance.
• Evolve and expand LegalZoom’s visual language while maintaining consistency and pushing the brand forward.
• Establish scalable visual systems, templates, and patterns that improve quality and efficiency across teams.
• Partner with Brand, Growth Marketing, Product Marketing, Product Design, Content Design, Engineering and external agencies to deliver integrated experiences.
• Translate business goals and brand strategy into thoughtful visual solutions that resonate with audiences.
• Mentor and provide feedback to raise design quality across the organization.
• Implement emerging technologies and AI-powered workflows to improve how we work and what we create.
• Present work to cross-functional leaders with clear design rationale and storytelling.
• Take ownership of complex design challenges from concept through launch with strong craft.

Skills

Visual design

Brand design

Typography & layout

Web usability & accessibility

Design systems

Collaborative influence

Tools

Figma

Job description

Description

About LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney‑led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem‑solvers, we can’t wait to meet you.

Human‑in‑the‑Loop

At LegalZoom, we operate with a human‑in‑the‑loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision‑making.

To align with our AI‑integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

Overview

LegalZoom’s Brand & Creative team is looking for a craft‑obsessed Principal Visual Designer to shape how our brand comes to life across experiences. As a senior individual contributor, you’ll define and elevate the visual expression of the LegalZoom brand. You’ll set the standard for visual craft by creating thoughtful, distinctive, customer‑centered work and influencing creative direction across the organization, ensuring every touchpoint reflects a cohesive, high‑quality design language.

You’ll partner across Brand, Marketing, Product, Content, and Engineering to translate business strategy into compelling visual experiences that strengthen our brand and deepen customer trust. Whether designing high‑impact web experiences, evolving our visual systems, or setting creative direction for major initiatives, you’ll raise the quality of everything we create.

This is a highly hands‑on role for someone who thrives in the work while influencing through craft, collaboration, and vision rather than people management.

You Will

• Lead the visual direction and execution of high‑impact design initiatives across LegalZoom’s marketing ecosystem, including brand identity systems, creative execution across integrated marketing campaigns, advertising, web, presentations, editorial design, and a broad range of marketing and graphic design assets.
• Design best‑in‑class marketing web experiences that balance storytelling, usability, accessibility, and business performance.
• Evolve and expand LegalZoom’s visual language, ensuring consistency while pushing the brand forward in meaningful ways.
• Establish scalable visual systems, templates, and patterns that improve quality and efficiency across teams.
• Partner closely with Brand, Growth Marketing, Product Marketing, Product Design, Content Design, Engineering, and external agencies to bring integrated experiences to life.
• Translate business goals, customer insights, and brand strategy into thoughtful visual solutions that resonate with our audiences.
• Champion exceptional craft through design critiques, mentorship, and thoughtful feedback, helping raise the quality of design across the organization.
• Implement emerging technologies, AI‑powered creative workflows, and evolving digital design trends to continually improve how we work and what we create.
• Present work confidently to cross‑functional leaders, clearly communicating design rationale and influencing decisions through strong visual storytelling.
• Take ownership of complex, ambiguous design challenges from concept through launch while maintaining an exceptional level of craft and attention to detail.

You Have

• 8-10+ years of experience creating exceptional visual design work for digital products, consumer brands, or technology companies.
• An outstanding portfolio demonstrating excellence across marketing websites, brand design, visual systems, digital campaigns, and customer experiences.
• Exceptional typography, composition, layout, color, and visual storytelling skills with meticulous attention to detail.
• Deep expertise designing responsive web experiences and a strong understanding of modern web capabilities, accessibility, and performance considerations.
• Fluency in Figma and modern collaborative design workflows.
• Experience building and maintaining scalable design systems and visual frameworks.
• Strong communication and presentation skills with the ability to influence stakeholders across disciplines and organizational levels.
• A collaborative mindset and a proven ability to lead through influence rather than formal authority.
• Curiosity, strong creative instincts, and a desire to continually push the quality of both the work and the team’s creative standards.

The salary range for this role is $171,000-$190,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short‑Term/Long‑Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E‑Verify program. For additional information on E‑Verify, please visit Participation and Right to Work pages.