Senior Travel & Hospitality Campaign Lead

The Zimmerman Agency, Inc.; Tallahassee (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

The Zimmerman Agency, Inc. seeks a senior client partner to own day-to-day management of destination and travel client workstreams, translating strategy into actionable plans and coordinating integrated teams to meet scope, timelines, and deliverables.

You’ll serve as a trusted partner, driving campaigns that increase visitation, bookings, and measurable impact while maintaining strong client relationships and cross-functional collaboration across media, creative, PR, social, and production.

Qualifications

• 5–8+ years in advertising/marketing; 3+ years in client management on integrated accounts.
• Travel/hospitality experience preferred, destinations/DMOs strongly preferred.
• Proven experience running multi-channel campaigns end-to-end with cross-functional teams.

Responsibilities

• Client Partner: Serve as primary day-to-day contact; lead weekly status calls, develop briefs, understand the client’s business, capture project requirements, and protectively manage client needs.
• Integrated Execution: Coordinate media, creative, PR, social, and production to deliver omnichannel campaigns (search, social, programmatic, video, OOH/DOOH, content).
• Destination Focus: Support feeder-market strategy, seasonality planning, and partner activations (tourism boards, attractions, events); balance direct vs. OTA considerations.
• Scope & Delivery: Build/manage SOWs, timelines, estimates, and change orders; ensure QA, approvals, asset trafficking, and on-time/on-budget delivery.
• Insights & Reporting: Partner with Analytics to define KPIs, set testing plans, monitor dashboards, and package results into clear, actionable updates.
• Internal Alignment: Drive cross-functional workflows, anticipate roadblocks, elevate risks, and keep leadership informed; contribute to proposals/renewals.

Skills

Client management

Integrated campaigns

Advertising/marketing

Cross-functional collaboration

Communication

Analytics mindset

GA4

Adobe Analytics

Project management tools

Tools

GA4

Adobe Analytics

Project management tools

Job description

The Zimmerman Agency, Inc. seeks a senior client partner to own day-to-day management of destination and travel client workstreams, translating strategy into actionable plans and coordinating integrated teams to meet scope, timelines, and deliverables.

You’ll serve as a trusted partner, driving campaigns that increase visitation, bookings, and measurable impact while maintaining strong client relationships and cross-functional collaboration across media, creative, PR, social, and production.