Senior Partner Marketing Strategist

Expedia; Chicago (IL); On-site; USD 146,000 - 205,000; Full time

Job summary

Expedia Group is seeking a Senior Partner Marketing Manager in Chicago to apply and advance partner marketing playbooks, tackle complex challenges, and support GTM initiatives interfacing with senior leadership.

You will translate product narratives into field-ready assets, manage data-driven campaigns for partner advertisers, measure MIR, lead cross-functional projects, and ensure Destination Marketing Organization efforts align with Expedia Group Advertising motions.

Qualifications

• 8+ years of B2B marketing experience for Bachelor's / 6+ years for Master's
• Experience managing large partner marketing budgets across multiple channels
• Strong decision-making and prioritization skills, guided by data and business impact
• Analytical and data-driven, comfortable using performance data and market trends
• Solid understanding of marketing channel mix and relationship between channels
• Experienced in managing complex, cross-functional projects with tight timelines and multiple stakeholders
• Skilled at building trusted relationships with internal stakeholders and influencing cross-functional teams
• Strong communication, with the ability to present ideas clearly to senior audiences
• Self-motivated and able to drive success with limited guidance, while also acting as part of one team
• Organized and proactive, with strong project management skills

Responsibilities

• Gathers information about partner business challenges and creates data-driven marketing initiatives to drive adoption of Expedia Group Advertising solutions
• Supports event-based marketing initiatives with demonstrated ROI
• Translates product marketing narratives and campaign insights into field-ready assets that sellers can activate in partner conversations and events
• Owns tracking and reporting of marketing performance for Destination Marketing Organization programs, measuring against KPIs including MIR, lead volume, and pipeline conversion
• Segments and prioritizes audiences/ messaging to ladder up to commercial goals
• Coordinates project plan across functions and competing timelines from other projects; leads development of strategies to get assigned project done amidst opposing needs for resources
• Measure, track, and adjust initiatives based on performance insights and partner feedback
• Serves as a connector across teams, ensuring that Destination Marketing Organization marketing efforts are integrated into broader Expedia Group Advertising GTM motions and not operating in isolation

Skills

B2B marketing

Budget management

Data-driven decision making

Cross-functional leadership

Communication to senior audiences

Project management

Relationship building

Education

Bachelor's degree

Master's degree

Job description

Expedia Group is seeking a Senior Partner Marketing Manager in Chicago to apply and advance partner marketing playbooks, tackle complex challenges, and support GTM initiatives interfacing with senior leadership.

You will translate product narratives into field-ready assets, manage data-driven campaigns for partner advertisers, measure MIR, lead cross-functional projects, and ensure Destination Marketing Organization efforts align with Expedia Group Advertising motions.