Senior Technology Lead, SFMC & Data Cloud Platform

Expedia; Austin (TX); On-site; USD 160,000 - 210,000; Full time

Job summary

Expedia Group is seeking a Senior Technology Lead to drive SFMC and Data Cloud initiatives within the B2B Marketing Digital Operations team. You will shape end-to-end data models, ingestion patterns, and APIs powering marketing campaigns and NBA recommendations to partner contacts.

You will design a knowledge graph linking partner, property, contact, and campaign data, define identity resolution rules, and develop scalable ETL/ELT pipelines to support analytics and reporting across marketing

Qualifications

• Experience leading SFMC and Salesforce Data Cloud initiatives.
• Strong data modeling and API design experience.
• Proven ability to design scalable ETL/ELT pipelines.

Responsibilities

• Lead end-to-end SFMC initiatives for partner marketing including NBA integration.
• Architect data models for SFMC/Data Cloud and Data Lake integration.
• Design a knowledge graph to connect partner, property, contact, and campaign entities.
• Develop and optimize data capture, processing, storage, and distribution for marketing campaigns.

Skills

SFMC

Data Cloud

ETL/ELT

Data Modeling

APIs

CI/CD

AI tooling

Architecture

Big Data

Streaming

Tools

Airflow

dbt

Salesforce Marketing Cloud

SQL

Job description

Expedia Group is seeking a Senior Technology Lead to drive SFMC and Data Cloud initiatives within the B2B Marketing Digital Operations team. You will shape end-to-end data models, ingestion patterns, and APIs powering marketing campaigns and NBA recommendations to partner contacts.

You will design a knowledge graph linking partner, property, contact, and campaign data, define identity resolution rules, and develop scalable ETL/ELT pipelines to support analytics and reporting across marketing