Marketing Technology & Enablement Lead

Expedia Group; Austin (TX); On-site; USD 117,000 - 187,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Travel discounts

IATAN membership

Job summary

Expedia Group in Seattle or Austin is seeking a Manager, Marketing Technology & Enablement to own the operational layer for scalable marketing platforms. You’ll drive channel capabilities, define global standards, and lead SFMC migration enablement while improving production processes.

You’ll partner with cross‑functional teams to create templates, QA checklists, and governance that balance governance with flexibility and growth.

Qualifications

• 6 years of experience in marketing operations or marketing technology with enablement, training, or process design.
• 4 years of hands-on experience with Salesforce Marketing Cloud (SFMC) including Email Studio, Journey Builder, and multi-channel campaigns.
• Proven track record delivering training programs, enablement materials, and documentation for technical platforms.
• Experience evaluating and implementing new marketing channels (SMS, push, in-app, social, etc.) including vendor selection and rollout planning.
• Experience creating templates, standards, and governance frameworks balancing consistency with flexibility.
• Technical curiosity and ability to learn new marketing technologies quickly; comfortable with technical teams even if not coding. Familiarity with AMPscript and SSJS a plus.
• Ability to read complex data sets; familiarity with JSON structures and interpreting technical documentation.

Responsibilities

• Own global naming standards, program structures, and asset organization for all marketing channels.
• Develop a library of modular assets including journey blueprints, automation workflows, and content blocks; partner with design and development for email templates.
• Create scalable processes and checklists for QA, testing, launch readiness, and quality standards for campaigns and automation.
• Collaborate with stakeholders to evolve standards based on usage and feedback, balancing flexibility with governance.

Skills

Marketing operations

Enablement & training design

Process design

Channel strategy

Automation

Technical curiosity

Data interpretation

Tools

Salesforce Marketing Cloud

Adobe Marketo

AMPscript

SSJS

JSON

Job description

Expedia Group in Seattle or Austin is seeking a Manager, Marketing Technology & Enablement to own the operational layer for scalable marketing platforms. You’ll drive channel capabilities, define global standards, and lead SFMC migration enablement while improving production processes.

You’ll partner with cross‑functional teams to create templates, QA checklists, and governance that balance governance with flexibility and growth.